Hardwork

In the many million years of human history,man has been immensely successful in making his today better than his yesterday. Elf he had not shown the capability of uplifting and aggrandize himself,he would have not had the right to call himself the Crown of Creations and God's Viceroy on Earth. Halls prodigious Journey from burning fire with stone to building up huge dams for generating electricity,from living In caves to constructing skyscrapers and unimaginably comfortable residences are all the exult of his unflinching struggle and hardwood.Respected Listeners, Man has developed a tremendous ability of bringing the floods,the storms and even the earthquakes under his control. He has brought the laborious Journeys on foot to an end and has invented ships,cars,trains and amazingly high speed airplanes. Just by his struggle and diligence,man has enabled himself to accomplish these outstanding miracles alongside many more baffling ones. Mr†¦ President,The luxuries and comforts whi ch we are enjoying today are unquestionably the result of those hardworking benefactors of humanity who burnt the midnight oil,ignoring their rest,forgetting their sleeps,putting aside their physical and even spiritual needs. Someone has rightly said, â€Å"The heights which great men reached and kept were not attained by sudden flight, For when their friends and family slept they worked Ann toiled throughout the night† making his today better than his yesterday. He had not shown the capability of Crown of Creations and God's Viceroy on Earth.

History of News Papers

The StatesmanThe Statesman is one of India's oldest English newspapers. It is a leading English newspaper in West Bengal. It was founded in Kolkata in 1875 and is directly inclined from The Friend of India (founded 1818). The Englishman (founded 1821) was merged with The Statesman in 1934. The Delhi edition of The Statesman began publication in 1931. The Statesman is a founding member of Asia News Network The Statesman has distinguished itself through objective coverage of events, its value as an honest purveyor of news highlighted at times of crisis such as the Bengal Famine of 1943 and the infamous internal Emergency of the mid-1970s. The Statesman succeeded, as the truth must prevail, and remains a favorite of readers in Kolkata and other parts of India. The Statesman is committed to the cause of the environment and supports the use of recycled newsprint.Amrita Bazaar PatrikaIt is the oldest Indian-owned English daily. It played a major role in the evolution and growth of Indian j ournalism and made a striking contribution to creating and nurturing the Indian freedom struggle. In 1920, Lenin described ABP as the best nationalist paper in India. It is born as a Bengali weekly in February 1868 in the village of Amrita Bazaar in Jessore district (now in Bangladesh). It was started by the Ghosh brothers to fight the cause of farmers who were being exploited by navy planters. Kumar Ghosh was the first editor. In 1871, the Patrika moved to Calcutta, due to the outbreak of plague in Amrita Bazaar and functioned as bilingual weekly, publishing news and views in English and Bengali. The Patrika became a daily in 1891. It was the first Indian-owned English daily to go into investigative journalism. The Patrika backed the cause of communal harmony during the Partition of India. During the great Calcutta killings of 1946, the Patrika left its editorial columns blank for three days.Malayalam ManoramaIt was found by Kandathil Varghese Mappillai at Kottayam on March 14th, 1 888 , Manorama has earned the distinction of being the largest regional language  newspaper in India. The name came out of an elite brainstorming the great poets Kerala Varma and Raghavan nambiar . Manorama was sealed on Sept 1938 ,after it reported how the police assaulted and shot people agitating for civil rights . Its Editor K.C Mammen Mappillai was jailed and he walked out of jail two years later. He built Manorama again after the country attained freedom , Today, 125 eventful years later that showcases an almost unparalleled story of courage and conviction, now Mr Mammen Mathew is the The Chief Editor Manorama.LokmatLokmat was founded by a group of Indian freedom fighters, in 1918, from Yavatmal, a town in the state of Maharashtra. In 1952, Lokmat was acquired by, Late Shri Jawaharlal Darda, who was also a freedom fighter. Late Shri Jawaharlal Darda launched Lokmat’s first daily edition on December 15, 1971 from Nagpur, Maharashtra. It is largest read & circulated Mar athi language newspaper. 1973 Lokmat Newspapers Private Limited acquired the Lokmat newspaper . Lokmat Aurangabad started on 9 January 1982. Lokmat Samachar started on 27 July, 1999. And recently 2013 Lokmat Samachar launches its 7th edition from Chhindwara, Madhya Pradesh.Hindustan times‘Hindustan Times' was founded in 1924 by Master Sunder Singh Lyallpuri, founder-father of the Akali movement and the Shiromani Akali Dal in Punjab K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel.Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper Birla took full control of the paper in 1933. The paper continues to be owned by the Birla family.The Delhi-based English daily Hindustan Times is part of the KK Birla group and managed by Shobhana Bhartia,Rajya Sabha member of Congress party and daughter of the industrialist KK Birla and granddaughter of GD Birla. It is owned by HT Media Ltd.Hindustan DainikIn 1918 Incorp oration Company as The Behar Journals Limited' by individuals including Dr. Rajendra Prasad, Mr. Sachidannand Sinha and Mr. Syed Hassan   Imam, who were the founder Directors Commencement of printing and publication of Hindi daily Pradeep' at Patna. In 1986 it began the printing of Hindi daily Hindustan’ and the English daily Hindustan Times' on behalf of The Hindustan Times Limited' at Patna and termination of printing and publication of the Hindi daily Pradeep'. In 2009 Hindustan Media Ventures Ltd is Acquired of Hindi business‘ from HT Media comprising of Hindi daily newspaper, Hindustan' including Ravivasriya Hindustan'; magazines Nandan' and Kadambini'; and internet portals of the said publications, including all assets, liabilities and employees pertaining to the said Hindi business.Amar UjalaAmar Ujala was started in 18 April 1948 in Agra. It is a Hindi regional daily newspaper in India. Launched at the dawn of Indian independence, the objective of Amar Ujala w as to promote social awakening and introduce a feeling of responsibility among citizens. It circulated in Chandigarh, Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, Uttar Pradesh, Uttarakhand and New Delhi. The Amar Ujala motto is â€Å"Saar se vistaar tak† (A complete detailed knowledge.)Anandabazar PatrikaThe paper was founded in 1922 by its inaugural editor Prafulla Kumar Sarkar and the founder proprietor. It comes out as a four/page evening daily. A cartoon strip appears , In 1 923 Anandabazar Patrika becomes a morning daily. It ties up with Reuters, Associated Press and the Free Press of India. A bi-weekly Anandabazar starts for suburban readers. In 1954 Anandabazar Patrika becomes the largest circulated newspaper in the country published from one location, according to the Press Commission report. It is an Indian Bengali language daily newspaper published in Kolkata, New Delhi and Mumbai In September 2010 it entered into a license agreement with ABP Group. Deccan ChronicleDeccan Chronicle Holdings Limited (DCHL) is the publisher of largest circulated English Newspaper in South India – ‘Deccan Chronicle’ with a circulation of over 1.45 Million Copies per day across Andhra Pradesh, Tamil Nadu, Karnataka and Kerala with Eleven editions from Hyderabad, Vijayawada,  Rajahmundry, Vishakapatnam, Anantapur, Karimnagar, Nellore, Chennai, Coimbatore, Bengaluru and Kochi. The newspaper's name derives from the originating place, the Deccan regions of India.Deccan Chronicle is also published from Tamil Nadu, Karnataka and Kerala. The company started its operations in AP as a partnership concern in 1938. The late T Chandrashekar Reddy took over the operations in 1976 after the earlier promoters declared bankruptcy Mr Reddy subsequently handed over the operations to his two sons T Venkattram Reddy and T Vinayak Ravi Reddy , who have been managing its operations since late 1970sIndian ExpressIn 1931, the Indian Express was started by an Ayurvedic doctor, Perumal Varadarajulu Naidu, at Chennai. Soon under financial difficulties, he sold the newspaper to Swaminathan Sadanand, the founder of The Free Press Journal, a national news agency. In 1935, when The Free Press Journal finally collapsed, and after a long and controversial court battle with Goenka, (where blows were exchanged between some of the parties), Sadanand lost ownership of Indian Express. The Indian Express is an Indian English-language daily newspaper. The Indian Express gave India a voice of opinion that was fearless and true. From a single-edition paper in Madras in 1932. The Indian Express grew into a multiple-edition paper influencing thought and policy across the country. At a time when India was struggling for her freedom, oppression was rife and the press virtually gagged, one voice dared to break the silence.Dhina ThanthiIt was founded by S. P. Adithanar, a lawyer trained in Britain and practiced in Singapore, with its first edition from Madu rai in 1942. The publication spread over Tamil Nadu and the neighbouring states of Puducherry and Karnataka. Daily Thanthi became one of the largest Tamil language dailies by circulation within a few years; it has been a leading Tamil daily since the 1960s Dinathanthi has been a tool for the students of Tamil Nadu in securing good marks in their board exams. It is the highest circulated Tamil daily in Bangalore. It issues a book called 10th, +2 Vina Vidai Book, on every Wednesday during the second part of the year.The TelegraphThe Telegraph was launched on the 7th July, 1982, The designer director of Sunday Times, London Edwin Taylor designed the newspaper provided a standard in design and editing published by the ABP group of publications. The Telegraph in its short life span of 26 years has become the largest circulated English daily in the eastern region published from Calcutta. The Telegraph is the only English newspaper launched in post independent India which has overtaken the established market leader in the region.Dainik BhaskarDainik Bhaskar was started in year 1958 from Bhopal, the capital city of Madhya Pradesh. As of 2012,It is an Indian Hindi-language daily newspaper published by D B Corp Ltd.. It its National Editor is Kalpesh Yagnik who operates from Bhopal, Madhya Pradesh . The newspaper was launched in year 1956 to fulfill the need for a Hindi language daily, by the name Subah Savere in Bhopal and Good Morning India in Gwalior in year 1957, it was renamed as Bhaskar Samachar In 1958, it was renamed as Dainik Bhaskar which in 2010Dainik JagranThe genesis for Dainik Jagran was in the year 1942. The year when the freedom struggle of India reached its crescendo and found expression in the â€Å"Quit India movement†. Dainik Jagran was launched during this time with the vision of our founder Shri Puran Chandra Gupta, to â€Å"Create a newspaper that would reflect the free voice of the people†. This vision was as much a reflection of th e time when it was propounded as much as it is relevant to us today. Dainik Jagran is the flagship brand of the company. In today’s dynamic media world, where consumers have an unprecedented array of choices, Dainik Jagran stands out as a brand that is the choice of millions of Indians .Deccan HeraldDeccan Herald is a leading English-language daily newspaper in the Indian state of Karnataka Deccan Herald was started in 1948, with the famous  journalist Pothan Joseph as its founding editor . The heady days just after the nation's independence Mr. Guruswamy had dedicated his life to truth and impartiality and he started The Printers (Mysore) Private Limited and its publications – Deccan Herald, Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years of chronicling the joys and sorrows of the people of Karnataka, India and the world.EenaduEenadu was launched from Vishakhapatnam in 1974 by Ramoji Rao, a businessman with other successful enterpris es,Eenadu is an Indian Telugu-language daily newspaper which is the largest circulated Telugu newspaper in Andhra Pradesh . Initially, the circulation of Eenadu was limited. When launched in the city of Vishakapatnam, it wasn't able to sell more than 3,000 copies a week. Eenadu found itself struggling to become a daily publication ranked amongst other popular rival publications.

Cheating Essay

Cheating Essay There are many problems in the world everywhere we go. Businesses, school, homes. There is a big problem in schools, especially high school. Cheating Essay is a big problem for teachers and a headache to have to watch out for. Teens have figures that it is okay to cheat because everyone does it. Dishonesty has become a big factor in today society, and this effects everyone in some way. Cheating effects everyone in some way. Cheating occurs everyday, in every school. Cheating occurs even in the nicest schools, including private schools. This usually occurs when someone does not study for a test or just does not feel like thinking. Also, one might do it because he knows he can get away with it. There is a wide range of cheating that can go on in schools. It can be a simple as copying one word, to copying the whole test. Whatever the extent of the cheating, that does not make it right. In todays society, teens just assume that cheating is an exceptable way of getting through test. They dont care even though they know the consequences. Cheating effects me because when I study, someone else may do better than me because they cheated. This may ruin the curve for the class. And that is not fair because I could have gotten a better score. With that, sometimes I feel taken advantage of when someone kind of glances over at my paper. I dont always cover it up, but sometimes I do. Cheating can also make a person loose respect for you. They may figure that they can always cheat off of you. This will become a routine, and they will always do it. This effects my motivation to learn because I figure that studying is not worth it anymore. I figure that since everyone is cheating, I mind as well not study as hard. This can be frustrating because it ruins the learning environment in the classroom. Cheating widely effects others also. Excepting cheating only sends a negative massage to everyone. We are saying that teachers dont care, and you can get away with it. It shows how low out society has stooped to just get a grade. No matter what the motivation to cheat, the bottom line is that it is wrong. But today, so many do it, teachers have to watch even more carefully, and trust is broken forever. Trust is broken between everyone. In conclusion, we have faced the problem of cheating. We know it is there. But now the question is: What shall we do about it? That is hard because there are so many dishonest people who do not care in this world. For now, all we can do it tighten down on cheaters. And just dont let them cheat. If everyone would guard themselves against cheaters, they might give up. Of course that means we cant cheat off of others. We need to build back up our trust of people, because without trust our world will crumble. .

Writer's choice Case Study Example | Topics and Well Written Essays - 1250 words

Financial Crisis, Home Mortgages, Financial Institutions and Adverse Selection - Case Study Example The obvious association between the two comes from the fact that the mortgage market contraction, which in many countries evolved into a recession in 2008-2009, was led by intensive use of certain complicated financial instruments such as CDOs and CDSs in the United States and other countries. It should be recognized that virtually any financial product holds dangers and can be improperly used. Potential problems are likely to increase the complexity of the instruments, the insufficiency of information conveyed by sellers, and the lack of due diligence on the part of investors (Carey, 2009). The huge mortgage securitization of current years seemingly had poor performance in the areas. Mortgage securitization in the successful years did not bring any help to reduce the problems that occurred in information that are characteristic of credit transactions. Appropriate risk assessment did not induce the same characteristics. Role of securitization in mortgage lending The roles of securitization in mortgage include barking up securities, collateralized debt obligation and structure invested vehicles (Barger, 2008). In today’s setting, one that gets a loan is likely to sell the loan to a third party which can be government agencies, an institution in the private sector or government-sponsored entities. The mortgage is then sold with payment rights to the investors. The process can be long as the mortgage can be sold to several other people. The process is what is referred to as securitization. The main role that is played by the process is a conversion of mortgages to mortgage-backed up securities. In mortgage backed up securities, the payments that are made are based on collection from individual mortgages.Mortgage-backed securities were supposed to be sound investments as they were rated by genuine rating agencies. The securities, however, did not happen as planned and the hazard led to the crisis.  

Stella Macartney and sustainablity Essay Example | Topics and Well Written Essays - 1500 words - 1

Stella Macartney and sustainablity - Essay Example s such as the environment, human beings and the ecological make up are some of the major factors which should be given sustainability as far as fashion designing is concerned (Moisander, 2002). Sustainability is a fundamental social necessity today. Majority of the customers who are engaged in the purchase of the fashion products are obliged to put into consideration the effect of their product on the environment, the economy and the lives of other animals. Our practitioner in this study is Stella McCartney. The designer is a British born; she is a daughter to the famous pop star Paul McCartney and the animal right activist Linda McCartney. Stella started the art of designing at her teens. She won awards from the art even though she explains that she did not inherit the fame from her parents who were already on the media scenes due to their respective lines of duties which greatly exposed them. Stella’s fame was her own making. The major issue arising from Stella’s work is the problem of choosing new materials and trying to make it blend well with the satisfaction of the people who depends on the products. Another problem is the social view which touches on the people and the environmental things as well as other animals. There are many people who are against the use of animal products in the fashion wares. Stella incorporated her mother’s view which considered the rights of the animals. She was against the idea that animals were mistreated in the name of extraction of the raw materials for the designing companies. Because many companies used animal products such as leather and fur, her view obviously became an issue in the designing sector. Stella was for sustainability and for that anything which posed a threat to other ecological make up was not good for her. Animal injustices are a global concern. It has been established that many animals undergo a lot of suffering from human beings who d epend on their skin for the fashion designs. India and china

Cloud Computing Essay Example | Topics and Well Written Essays - 3750 words

Cloud Computing - Essay Example Cloud computing is arguably the most popular emergent computing paradigm of the last decade (Hayes, 2009) and a technology at the peak of the Gartner hype cycle (Schonfeld, 2008). Cloud Computing aims at reducing the costs associated with management of hardware and software resources by shifting the computing infrastructure from on-site to on-network through the use of a variety of technologies that offer everything as a service under what could be generalized as â€Å"XaaS† (Rimal et al., 2009). X here could refer to software, platform, hardware, infrastructure, database, business, framework, organization and so on. One of the major challenges for the proponents of cloud computing has been to clear the confusion over the definition of cloud computing. Geelan (2009) analysed definitions from 21 cloud computing experts and none of them provided a unified definition as they all seemed to focus on different aspects of the cloud. To remove confusion with regards to what the cloud is in this research, we shall use the definition proposed by Vaquero et al. (2009) in this paper. Vaquero et al. (2009) built upon the work of Geelan (2009) and additional definitions from other experts to arrive at the definition below: Clouds are a large pool of easily usable and accessible virtualized resources (such as hardware, development platforms and/or services). These resources can be dynamically re-configured to adjust to a variable load (scale), allowing also for an optimum resource utilization. This pool of resources is typically exploited by a pay-per-use model in which guarantees are offered by the Infrastructure Provider by means of customized Service Level Agreements (SLAs) (Vaquero et al., 2009, p.51). ... One of the major challenges for the proponents of cloud computing has been to clear the confusion over the definition of cloud computing. Geelan (2009) analysed definitions from 21 cloud computing experts and none of them provided a unified definition as they all seemed to focus on different aspects of the cloud. To remove confusion with regards to what the cloud is in this research, we shall use the definition proposed by Vaquero et al. (2009) in this paper. Vaquero et al. (2009) built upon the work of Geelan (2009) and additional definitions from other experts to arrive at the definition below: Clouds are a large pool of easily usable and accessible virtualized resources (such as hardware, development platforms and/or services). These resources can be dynamically re-configured to adjust to a variable load (scale), allowing also for an optimum resource utilization. This pool of resources is typically exploited by a pay-per-use model in which guarantees are offered by the Inf rastructure Provider by means of customized Service Level Agreements (SLAs) (Vaquero et al., 2009, p.51). 2.0. Pros and Cons of Cloud Computing To appreciate the advantages of cloud computing and to analyse its disadvantages we have to first comprehend the different modes of delivery of this new paradigm. Each of these forms of delivery offers different advantages and disadvantages to different businesses. Cloud computing allows delivery of computing resources as services in the form of Infrastructure as a Service (IaaS), Platform as a Service (PaaS) or Software as a Service (SaaS) depending on the level of abstraction that the client desires. 2.1. Infrastructure as a service Under IaaS, instead of

Assignment 2 Example | Topics and Well Written Essays - 1000 words

2 - Assignment Example The cash flow from the operations proposed to be outsourced is analyzed to work out the net present value for evaluating the outsourcing decision of the company under various scenarios. Hypothesis Cost savings is an important determinant in the risk reward analysis of an outsourcing decision taken by a company. However, there are also other considerations involved such as tax implications, stringent statutory regulations and the conditions in the labor market. Labor productivity Since the decision proposed to be taken is mainly on the basis outsourcing labor involved in the operations, productivity of the labor need to be analyzed for comparison. Though currently the labor productivity in India is less compared to US, the company is hopeful of increase in productivity over a period of time due to training and experience as reflected in Scenario 2. Labor productivity Number of service calls per day : 600 Total number of calls during the year : 600 x 365 = 219000 Number of customers se rved in US/Hour : 10 Number of customers served in India/Hour : 6 Number of hours in US required/year : 219000 / 10 = 21900 Number of hours in India required/year : 219000 / 6 = 36500 Labor Cost The company aims at reducing the cost of providing service to the customers for maximizing its profits. Since the important determinant factor is cheap labor available in India which works out to just 20% of the wages prevailing in US, the overall cost of labor comes down in outsourcing. Estimated labor cost in US : 21900 x 10 = $219000 Estimated labor cost in India : 36500 x 2 = $73000 Investment in outsourcing The company estimates that all other costs associated with outsourcing customer service have a present value of $2 million. The annual rate of interest is considered at 5% for working out the net present value of the cash out flows over the expected future life of the business of 20 years under Scenario 1 and at 3% under Scenario 2 for 30 years. The net present values relating to ope rations in US and outsourcing to India under the two scenarios are given below. Operations in US Outsourcing to India Scenario 1 (20 years & Interest @ 5%) 2,729,224 2,909,741 Scenario 2 (30 years & Interest @ 3%) 4,292,497 4,126,214 It could be observed that under Scenarios 1, outsourcing appears to be not attractive. However, under Scenario 2 outsourcing to India is beneficial. The parameters adopted under Scenario 2 are applied for 20 years time horizon for the purpose of comparison (Scenario 3) as below. Scenario 3 (20 years & Interest @ 3%) 3,258,167 3,417,476 Outsourcing is not attractive under Scenario 3. In the case of Scenario 2, the reduction in cost through outsourcing is negligible considering the longer time horizon. The changes in Scenario 2 compared to Scenario 1 are analyzed to understand their impact on the outsourcing decision. Also, the recommendations are given after careful evaluation of the impact of the various important determinants involved in outsourcing de cision. Recommendations Outsourcing under Scenario 1 does not result in cost savings in view of the initial investment outlay required to be made. The changes introduced under Scenario 2 also do not make the outsourcing decision attractive. Therefore, based on a careful analysis from different perspectives, outsourcing is not recommended due to the reasons given. However, outsourcing under S

2000 word essay - subject PDAS301 - People, Organisations and

2000 word - subject PDAS301 - People, Organisations and Adminisration - Essay Example S. Pugh, as â€Å"the study of structure functioning and performance of organisations and of the behavior of groups and individuals working in them† (Murugan). These principles provide significant purpose to managers and members of such organizations as well as students of management, business and sociology courses. These principles are moreover, broadly categorised into the classical approach, the neo-classical approach, the modern approach and the post-modern approach. The distinctions among these different approaches lie on the primary focus with which they give importance to. In the classical approach, for example, what is given significant importance are the technical aspects of organizations like formal structures, management, and principles of organisation. Theorists belonging to this approach are Frederick Taylor, Henri Fayol, and Max Weber. The neo-classical approach, on the other hand, gives emphasis on the human aspects of organisations like motivations, behavior and conduct of people involved in the organization. Some of the theorists in this approach are Elton Mayo, Abraham Maslow, Mary Parker Follett and Douglas McGregor. The modern approach, on the other hand, combines the best of both classical and neo-classical approaches by giving emphasis both on the form and structures of organizations and the human factor. Researchers and writers who patterned their research along this model are Chester Barnard, Herbert Simon, and Amatai Etzoini . Finally, the post-modern approach, the least rigid and the most flexible, does not subscribe to any particular form or rule of organizations but stresses that organizations should adapt to internal and external factors surrounding them. Post-modernist theorists are Tom Greenfield, Tom Sergiovanni and Gareth Morgan, among others (Mullins 1999). This paper will examine four theorists representing each of the different organization and management approaches: Max Weber, of the classical approach, and

Death Sentence or Capital Punishment Essay Example | Topics and Well Written Essays - 750 words

Death Sentence or Capital Punishment - Essay Example After watching the film, Dead Man Walking and reading some of Sister Helen Prejean, I believe that the mode of punishment is equally inhumane and has no place in the modern society as the discussion below portrays. The film introduces Mathew Poncelet, who has been in prison for six years as he awaits execution by lethal injection for killing a couple. His life and experiences while on death row coupled with the actual execution portray the inhumane nature of the crime. Firstly, capital punishment is a form of retribution. Killing Poncelet for killing the couple is a form of vengeance engineered by the state. The process devalues human life and may not always have any moral benefits to the society. People do not learn that killing is a vice since the state kills such offenders. Instead, the punishment shows the state using its laws to carry out an execution of its citizens. Furthermore, vengeance does not always gratify the families of the victims who continue living with the loss. Ad ditionally, the process is traumatizing. Just as shown in the film, the process of killing a convict is slow and tedious. The convicts stay on death row for years as they await their execution. Mathew Poncelet in the film stays in prison for six years as he awaits the process. The courts in the United States simply sentence a convict to death but never specify the date of the actual execution. Such court rulings are the height of torture and inhumane treatment of the convicts. Poncelet, for example, lives every day anticipating the execution. Six years is always a sufficient punishment for some other crimes in the country. As such, the process is like double punishment since the convicts live in solitary for long. Within the period, some lose their sanity as they anticipate the penalty. Death penalty prolongs the agony of both the victims’ families and that of the convict. Victims deserve effective and equally timely justice.

Budget Monitoring and Format ( Individual Project ) Research Paper

Budget Monitoring and Format ( Individual Project ) - Research Paper Example The over-expense incurred by the investment specialists would tighten the amount of idle funds left for the company to meet the short term liabilities (Handlechner, 2008). Operational Risk The Money Cares Investment Corporation would face operational risks as the funds required for its daily operations would be curtailed due to the wastage of finances by means of credit cards for obtaining marketing supplies, transportation, and hospitalities. Financial Risk The budget planned for Money Cares Investment Corporation includes the estimated expenditures and the anticipated sources of the revenue in order to generate the future cash flow and meet the future liabilities. As a result of the over-expenses incurred by the investment specialists by the use of credit cards, it would lead to the deficit in the cash flows of future, thereby, posing financial risks in terms of the shortage of liquidity. Actions for the Company to Succeed In order to create a situation for the company to succeed, there should be a sufficient control established along with the continuous monitoring for the budgetary expenses planned for the company. The budgetary allocations are series of actions involving planning, implementation, and monitoring. In order to succeed, the company should construct a system of approval for the use of credit cards by the investment specialist. The CEO and Finance department should ask the clericals of the company to undertake the official work of recording the expenses on a daily basis. The expenses to be incurred by the usage of credit cards need to have a prior approval form a responsible authority. The investment specialists are also to be held accountable for the income generated and the expenses proposed by them. Thus, a proper budgetary control and monitoring system would help the company to succeed (Husson, 2002). A tally of the records will help the company to understand what amount of limit is left to be against the budget plan. This implementation of t he budgetary control will help to prevent over-expenses of the company. Company’s Most Vulnerable Areas The most vulnerable areas of the company are the financial procedures and instruments used for the funding of the daily operations. This involves the role of the manager and the three investment specialists. The company has chosen to use credit cards in order to access funds required for transportation and hospitality of customers while having expenditures for food and drinks and marketing supplies of its solutions. The absence of a cost control mechanism supported by a lack of monitoring by the company has given a free hand to the investment specialists. The ownership of the investments by the specialists under such a process is under question. Thus, the control mechanism for monitoring the expenses of the company is the most vulnerable area of the business of Money Cares Investment Corporation. The Company’s Assets The company’s assets are the short term cas h positions held by the company which help them to service the short term liabilities. The liquidity level of the company helps them to service the expenses on credit cards and other short-term credits acquired by the company. The net current assets of the company help them to meet the cost of daily operations that include transportation costs, marketing of its solutions

The charity that I am going is going to be Christian aid Essay Example for Free

The charity that I am going is going to be Christian aid Essay The charity that I am going is going to be Christian aid. I am going to describe, analyse and explain the work they do for world development. Christian aid was set up in 1944, to help the many people in Europe who found themselves homeless after the war. It was set up by a group of people from Christian and Irish churches. Christian aid is committed to give help to whoever and whenever it is needed, regardless of race, culture or religion. Its work is mainly done in LEDCs because it believes that everyone should have a fair share of the worlds resources. Christian aid is based on the teachings and philosophy of Jesus. This gives them the motivation to do something for the poor and follow the teachings of Jesus. Over the past ten years Christian aid has campaigned against some difficult situations such as: The cancellation of third world debt to do this many postcards has been sent to the Prime ministers and heads of state. Some cancellations have been promised but so far only one third. Fair trade Christian aid believes that people in LEDCs should get paid fairly for the work they do. For example people working on tea plantations get roughly around à ¯Ã‚ ¿Ã‚ ½1.50 a day rather than 75p. This means that with this money they can buy basic food, health care and some education. The work that Christian aid does to help world development can be split into four parts: Fund-raising in order to relive poverty Christian aid helps raise money in several ways. For example Christian aid week has been organised since 1957. In 1995 it raised over à ¯Ã‚ ¿Ã‚ ½8.6 million. Also many churches and individuals have fund raising events throughout the year which usually raises three times more than Christian aid week. Emergency aid Christian aid spends between 10% to 15% of its budget on emergency aid each year. It has a disaster fund which helps deal with natural disasters when they might occur. For example Christian aid sent food, medicine and shelters for the flood victims in Bangladesh. Long-term aid Christian aid works alongside many partner organisations and contributes money to help with long term aid. It believes that people can solve their own problems best if they are given the chance. So for this reason they spend most of the money in a wide variety of long term projects, Such as training in new farming methods and setting up health centres. Education Christian aid spends about 5% of its budget educating the people of Britain in the need for world development and how Christians can help less developed countries. It also publishes a news paper called Christian aid week which gives us information on world development and how Christian aid is helping. It also produces teaching packs and videos for schools.

Different Cultures Coming Together in Tucson Essay Example for Free

Different Cultures Coming Together in Tucson Essay The Tucson Meet Yourself Festival is a great opportunity to familiarize yourself with different cultures, that live right in our city. You get to experience these great cultures that thrive in our community, by sampling the cultures food and watching and listening to their traditional dances and music. There is everything there from Vietnamese, Greek, Mexican, Native American, Chinese, and many more cultures featured at this event. I was lucky enough to get the opportunity to both experience and dance for this festival. I dance for the most well known Hispanic dance company in Tucson, AZ; Viva Performing Arts Center. We have gotten the opportunity to dance at this wonderful festival for the past two years and the audience is always so appreciative to watch what we have to offer, and soak in the culture through our dances. We usually showcase our well known Mexican Folklore dances as wells as our Samba, Mambo, and Salsa. Just by watching the audiences reaction to our dances not only makes me feel like I’m getting my culture out there in a positive way, but proud to be part of the Hispanic culture. After dancing, as a group we go out together into the festival and explore what this event has to offer. We spent most of the day there. It was great to see how well all the cultures adapt together in one setting. Everyone seems to get along so well and it gives the environment such a friendly and happy feel. All the food booths pull you in with the amazing aromas, that make your mouth water. They are set up right next to each other and its like walking through different countries right in Tucson. My favorite foods were the Vietnamese boba slushies and the Greek gyros. I tried to make as much room for all the different foods I wanted to try, but there was just so many it was impossible! This is definitely what keeps me going back every year. The delicious food from the many different cultures.

Corporative Strategy for Sport Organization

Corporative Strategy for Sport Organization HabuÃ… ¡ Darko Summary The main idea has been selected as the topic for which we chose will apply to organizing sport events of general interest sports organizations as well as from the actual participants in the realization. Within the topic we describe what is in general corporate security one sports organizations and concrete application. We describe event in the area general sports, preparation for the information Logistics Task Force security system that will be used in the event. We will show corporate security strategy, defining a strategy organizational politics which in comperation with the Security sport manifestation. Under a strategy set risk assessment, the methodology of placing information technologies wit examples current protective tools information systems and technology sports organizations as well as personal and physical protection Keywords: Organizing sport events, the information system, the strategy risk assessment, technology sports organization. CORPORATE SECURITY STRATEGY A consistent and effective approach to unaffordable management risks and threats that affect the performance sports organizations is necessary. In order to achieve such an approach, sports organization which involves in organizing sports competition must: At a disposal with skilled and trained managers who support development, implementation and continuous use of court measures within sports organizations as well as the competitions. Provide expertise and skills needed for the development and maintenance a comprehensive, effective, efficient and high quality competitive program with emphasis on security and implementation of security measures. Implementing a program in the whole security sports organization in all areas. Verify integrity and appropriate use carried out by security measures. Provide continuous monitoring security system, as well as the corporate, operational and electronic, then to monitor consulting services, through monitoring activities electronic threats and program all segments of the security; Provide continued, operational and consulting services in preventive security measures athletes; Establish an efficient, effective network people who work with sector players club and is security, with the aim to quickly collect and spread information on the possible risk for the organization competitions, on the level of the entire organization and through private service providers services. Whenever the need: for example the information on lays down local threats and the spread of instructions on implementing security measures for the direct elimination or reduction impact caused threats to possible part organizational competition; Is conducting regular checks and analyzes the very process of security management and an assessment of the use information technology, in order to provide for and to further an efficient control system competition itself. In this stage number, groups and individuals within the organization who are involved in the process of drafting program is limited. In addition top management sports and club organization, includes the corporate security organization that is the security sports organizations and very basic activity and the only responsibility. For the majority, security is only a small part of responsibility in their programs SYSTEMS THAT IT IS NECESSARY TO INCLUDE: All the parts sports organizations and individuals were identified. Private service providers services (external partners who deal with information technologies) Management sports organizations, corporate security sector, independent experts and certain specialized consulting house, which is a recommendation international organizations and institutions in such cases a high organization sports competition. DEFINING ORGANIZATIONAL POLICY FOR SECURITY Organizations must ensure that there is a clear expectations athletes in terms of their safety and security informations themselves on them, property organization, and the actual business organization before competition. Such expectations is being provided by defining Minimum sets learning outcomes for which they are responsible, as well as description and their role and responsibilities. Only then can we expect that it will all within sports organizations will be responsible for understanding what needs to be done in order to protect data and property organization. Responsibility for the protection information and property must be explicit in all Levels in the organization. Such responsibility is necessary in order to secure appropriate data security within the framework of the organization, and the safety of the communication with other organizations and the private service providers with which the data share. Executive Management sports organization must be approved by corporate security policy management which will be athletes competed in organized competition. He provides basic principles, and minimum reserve requirements and responsibilities for the protection athletes, audience, delegates, all the other people, property and information. The Founding Committee led by executive directors is responsible for the implementation security policy As well as all the other policies that affect the entire organization sports event. Operational policies and procedures should enable the implementation security policy, and define procedures, in order to ensure that they are consistently, its interpretation and implementation at the technical level. All the employees in the sports organization including themselves athletes Technical level. All the employees in the sports organization including themselves athletes the ones who are taking the part in sports competition are obliged to follow operationa l policies and procedures, which requires sports organization. RAISING AWARENESS ABOUT THE IMPORTANCE WITHIN THE ORGANIZATION SECURITY Human factor is the cause of more than 75% security incidents. A large majority of these incidents occurred by accident, because the employees are not aware of consequences their (usually not dangerous) action. That is why it is very important that everyone understands what they are by reference threats to property and complete business and how to properly act to reduce risks Interviewers those threats. Also, each employee must be fully aware her/his role in the protection system when managing people, information, and property. Other organizations with which the electronic communicate with, and our external ISPS services also need to be fully aware that their role in terms of security, information and resources. The most important thing of all, is that the senior management Sports organizations must understand threats, risks, and implement security measures, and to meet its obligations according to the adopted corporate programs for security. EXPLICIT Appeals action management in thi s area will show a complete staff, Partners and service providers to the sports organization dedicated to protecting their people, information and resources. To raise awareness on security through sports organization is necessary applied communication Program, which will provide employees understanding needs for implementation of best practices for security, and to inform them about their roles and responsibilities in developing an effective security system. The Program communication is composed of one-time and continuing activities for everyone in the organization, as well as for the special groups which lead, co-ordinate or implement measures for security within the organization. Education and Training on the specific security measures, such as a precondition for the successful implementation of measures. RISK ASSESSMENT All sectors within sports organizations must be familiar with all threats and risks that may occur in their domain. When the known threats and risks, sports organization is in a position to prepare a plan to provide security, and additional measures for the prevention, combating and reducing the risk in its environment threat and risk assessment Form The basis for all programs security and must be a constituent component every new business applications. After defining the risk, sports organization creates special programs and projects which are eliminated existing and potential threats and risks. Evaluation of threats and risks, and its own methodology should be developed and made available to all managers sports organizations who participate in scrutiny by analyse potential threats and risks, in order to see the full potential certain threats. METHODOLOGY LEADS BUSINESS PROGRAMS AND PROJECTS SPORTS ORGANIZATIONS THROUGH: Evaluation threats in the environment; Assessment measures for security that are already implemented; an analysis of the present gap between identified threats and existing measures for security; Identification activities and changes that are necessary in order to eliminate the existing gap. INTRODUCTION OF THE SYSTEM FOR THE CLASSIFICATION INFORMATION AND DOCUMENTS Sports organizations must ensure that all employees and other persons have an explicit and clear picture, and mutual understanding of sensitivity and security which is necessary for all the information on the organization that the exchange, sharing, or are assigned to the care and custody third party. To ensure public visible proof that the organization has taken steps to protect confidentiality / sensitivity information. In addition, the goal is, and to protect you from potential obligations that may arise if: Not an appropriate way to inform other parties, the public, or sports organizations, agencies, government and private sector service providers, the sensitivity information, or we did not ensure safety information, which we have sent them. Do not adequately protect information that we are getting from other parties; does not protect information that create and govern ourselves in the name of sports organizations. Information for the classification system is used for defining sensitivity information, in order to award the appropriate level of protection to information and communication for special measures handling information proportion with their sensitivity and information as well as property values. Measurement requires that the scheme of classification defines which is based on Level â€Å"injury or damage† by certain information may cause the business enterprises, third persons, individuals, or any other organization which provides information company, and which is the need of protection. INTRODUCTION OF THE SYSTEM FOR PROTECTION TECHNOLOGY Information technology, systems and processes, as well as information to be transmitted, or stored in these systems and processes must be protected. In the past five years, the threat of digital assets sports organizations have increased in number, scope and sophistication. In particular, the growing number of malicious attacks by external entities. EXAMPLES OF CURRENT PROTECTIVE TOOLS OF INFORMATION SYSTEMS AND TECHNOLOGY SPORTS ORGANIZATIONS: Intrusion Detection System to detect attacks on the outside walls (external defense). Web filtering software to manage the receipt clearly inappropriate or unwanted material on the Internet. Software for tracking misuse and abuse equipment, such as downloading and / or dissemination of inappropriate material. Methodology for determining whether the security architecture is adequate to prevent attacks by security standards. Virus detection/protection and removal software audit software In addition, the use of new technology for authentication and identification in order to enhance safety where potrebno.Taking that in mind that information technology and the business environment changed over the years, so too do the threats and risks it is exposed to an information system tehnologija.The development of Safety of information technology and measures to support the protection infrastructure is therefore a continuous process. PERSONAL SAFETY Security is trust trust between sports organizations and their employees, athletes, active athletes or recreational property and information technology. When we talk about employees, sporting organizations must know enough about the integrity of their employees before deciding to provide sensitive and valuable information, assets and liabilities. There is a need to ensure to the greatest extent possible, that employees who give confidential information, and managerial and other positions within sports organizations, people trusted, reliable and responsible. responsible. Checking staff consists of a predetermined set of measures for scanning providing insight into the background and behavior of the individual. Checking staff includes verification of employees may have at certain positions in sports organizations or in some private service providers (for example, staff provide computer maintenance). rules and procedures for the security check staff have a direct relationship with thei r level of responsibility and a system for classifying Information which is necessary to access to carry out their normal functions. Inspection is carried out gradually and is associated with other aspects of the implementation of the Strategy for Security, such as raising awareness of employees and safety of information technology. PHYSICAL SECURITY Physical security as a component of the Security Strategy focuses on policies, procedures, and tools to prevent unauthorized access to equipment, installations and facilities that directly or indirectly protect the company or sensitive information and information tehnologije.The forms which are taken to be the overall capital sports organizations are adequately secured, also based on the results of the assessment of risks and threats. From the perspective of physical security, there are a significant number of factors, including threats by mail to the mail address, direct threats to mobile communications, direct threats to the organizations staff sport result. There are other forms treats, random, such as fire, power failure or interruption, the destruction of an application during sporting events. The threat of planting various types of explosive devices, expansion pandemic, HIV injured athletes who did not give adequate medical certificate also poses a particular challenge for the organization of sports events relating to the loss of key personnel. Finally, in todays world, we must also take into account the threat of terrorism, theft, vandalism and sabotage, and corporate or industrial espionage in the sport event due to the presence of numerous delegations and celebrities. CONCLUSION This paper has shown the necessity of preparing the corporate security strategy sports organizations with an emphasis on information technologies that are used for protection. We then noted that the clear expectations of athletes in terms of their safety, security themselves informations about them, the property of the business on the organization of the competition. Then we review the responsibility for the protection of information and a order to ensure proper data security within the organization, and security in communication with other organizations and private service providers to whom the data is delevered. Security trust trust between sports organizations and their employees, athletes, active athletes or recreational property and information technology. Finally, in todays world, we must also take into account the risk of assets in the organization with the example of what the responsibility is necessary to terrorism, theft, vandalism and sabotage, and corporate or industrial espionage in the sport event due to the presence of numerous delegations and celebrities. Its all part of the strategy providing sports events which must be held to the highest level with the security in the context of all relevant structures. LITERATURE H. Koontz, C. ODonnell, H. Weihrich (1986), Esseintials of Management, New York: McGraw-Hill, str. 99. L. Bittel (1988), The MacGrow-Hill 36-Hour Management Course, New York:  McGrow-Hill Publishing Company, str. 11-12. Boucher, R.L. 1991, Enlightened management of sport in the 1990s a review of  selected theories and trends, u ELSEVIER SCIENCE PUBLUISHERS B.V. (Medical Division), Sport for All, P. Oja and R.Telama, editors, pp. 517-526. COLLIER Phil, Nathalie LE ROUX (1997), Sport Management Occupations in Europe (report from 7 countries), European Network of Sport Sciences in Higher Education, European Observatoire for Sport Employment (EOSE), Programme SOCRATES (DGXXII) EUROPEAN OBSERVATORY OF EMPLOYMENT IN SPORT (1999): SPORT AND EMPLOYMENT IN EUROPE, 10/1362/99 EUROPEAN COMMISSION DG X,  EUROPEAN NETWORK OF SPORT SCIENCE INSTITUTES, PR-div/99-09/C6, FINAL REPORT Marketing u sportu, Prof. dr. Milan TomiĆ¡, 2001. MenadÃ…Â ¾ment u sportu Mr. Jovan Ã…  urbatoviĆ¡ MenadÃ…Â ¾ment sportskog dogaÄ‘aja na primeru Olimpijskih igara – MenadÃ…Â ¾ment dogaÄ‘aja† Dr. Tatjana Pivac, Mr. Igor StamenkoviĆ¡

Free Siddhartha Essays: Finding the Truth :: Hesse Siddhartha Essays

Finding Truth in Siddhartha In Hermann Hesse's Siddhartha, a classic novel about enlightenment, the main character, Siddhartha, goes on a lifelong journey of self-discovery. Along the way, Siddhartha encounters many who try to teach him enlightenment, undoubtedly the most important being the Buddha himself. Although Siddhartha rejects the Buddha's teachings, saying that wisdom cannot be taught, we can see, nevertheless, that along his journey for understanding Siddhartha encounters the Four Noble Truths that are a central theme in Buddhism: suffering, the cause of suffering, the end of suffering, and the middle path. The First Noble Truth is The Truth of Suffering. If people examine their own experiences, or look at the world around them, they will see that life is full of suffering. In the novel, Siddhartha experiences the two forms of suffering - physical and mental. Physical suffering can come in many forms - disease, ageing, injury. Siddhartha experiences physical suffering as a young man when he joins the ascetics or Samanas. As a Samana, Siddhartha learns to fast, to tolerate extreme heat and cold, and to endure pain through meditation. Siddhartha's life as a samana is bitter, and he learns that "life [is] pain" (p.11). Siddhartha experiences mental pain in the second half of his life when he begins a contrasting existence of pleasure, and then again when he meets his only son. After leaving the Samanas, Siddhartha begins a life of decadence in the house of a wealthy merchant and in the company of a beautiful courtesan. Though at first Siddhartha remains apart from their daily troubles, as the years go by Siddhartha himself begins to value money, fine wine, and material possessions. Because of this "a thin mist, a weariness [settles] on Siddhartha," (p. 63) and he is engulfed in mental pain. Later, after ridding himself of the pain of the life of a wealthy merchant by becoming a simple ferryman, Siddhartha again experiences mental anguish when he meets his son. Siddhartha immediately falls in love with his arrogant 11-year-old son, whom he has never seen before. But the son despises his father and his simple life, and after a short time runs away. Siddhartha becomes restless and worried, again experiencing great mental anguish. As he goes along his journey, Siddhartha realizes The Second Noble Truth - that the direct cause of suffering is desire.

Internet Taxation Essay -- Taxing Internet Web Essays

Internet Taxation Should states and local governments be able to impose internet tax on individuals and corporations? Maybe they should not, but they are. There are currently twelve states and the district of Colombia that currently impose sales tax on internet access. There are also 10 states that presently collect taxes on data downloads. Who pays for these taxes? And how is this tax computed? Is there truly justification for this taxation or is it just another way for federal, states, and local governments to collect potentially huge tax revenues? And what effects will these taxes have on the internet? Would taxing the internet kill the industry? In any case, individuals should educate themselves about internet taxation. There are three primary types of internet taxes: taxes on internet access, Sales and use tax, taxation on information and other non-tangible goods obtained from the internet (http://by4fd.bay4.hotmail.msn.com). One type of internet tax is the Internet access tax. These are taxes enforced on individuals or corporations for use internet access. Currently, there are 10 states which charge for internet access. These taxes are sometimes undetected by the customer because the tax is already embedded in the information or data processing services fee or the telecommunication services fee that is already being paid. So it is likely that firms or individuals don’t even realize they are paying this internet tax. If the internet tax is not already imbedded in these fees it would mean that the firm or individual would have to pay additional fees to access the internet. In many situations the imposed taxes are paid for by the internet service provider. For the states that are not currently paying taxes f... ...ack and watch internet retailers take advantage for so long. Though it seems fair to tax information and intangible goods, many internet customers are not going to be willing to pay for these taxes in addition to having to deal with longer time period to access the internet. Usually when people pay more they expect something in exchange. So taxing information and intangible goods does not seem like a wise move to make, unless there is a way of speeding up the internet speed and/or making internet access faster. Customers are just not going to pay more for less. This assignment has made me aware of what internet taxation is and informed me about the major controversy over it. I now know that there are many states in the U.S. that charge customers internet taxes. And I feel fortunate to live in Arizona where we do not have to pay these taxes at this time!!!

The Bombing of Hiroshima Essay -- essays research papers

The Bombing of Hiroshima The bomb was dropped for many reasons and President Truman was faced with a hard decision to drop the bomb. During World War II, the first atomic bomb was dropped on Hiroshima. If he dropped the bomb he would surely have killed an estimated 200,000 Japanese and the city of Hiroshima. Otherwise he would risk the invasion of Japan, which would cause even more causalities and even more Japanese lost lives. Truman thought of the military, political, and moral benefits and harms for dropping the bomb on Hiroshima. David McCullough said, â€Å"If you want one explanation to why Truman dropped the bomb; it was done to stop the killing.† (Hunt, A9) My purpose is to inform that President Truman was right to drop the bomb. After the bomb was dropped, President Truman, â€Å"We have used it in order to shorten the agony of war, in order to save the lives of thousands and thousands of young Americans. We shall continue to use it until we completely destroy Japan’s power to make wa r.† If the Allies invaded mainland Japan, an estimated million or more would be invading Japan. The United States would resort to invading Japan as the last resort, knowing the possibilities of the large amount of casualties. The casualties in war are unavoidable and President Truman knew that the American people were basically sick and tired of the war. Many families were torn apart because of the war and everyone wanted to stop the madness. The atomic bomb was dropped for some political reasons...

Teacher & knowledge

Since the beginning of our lives, we start to learn and improve our skills and knowledge day by day from everything around us. However, to reach our goal in the future, we need instructors who can guide us through our lives. And those instructors are teachers. Actually, teaching is a very good job and is very important for everybody and also for our country. Teachers are very precious. First, teachers always teach what is good for us and show us the right path to walk. They are wise and respectable.They have such a good manner. They always stay by our side. For instance, when we get good result from our studies, they will be happy and proud of us just like what they feel for their own children. When we get bad result, they feel upset, but instead of blaming us, they try to encourage and cheer us up. All they want back from us is nothing, but for us to be successful in the future. Second, teachers don't think much about money. They don't earn much money but they earn good relationship and respect from the others.That's the most important part of being a human and also the most special part of this job. With us, as students, they are just like our parents because they care about us and want us to be good and useful people in the society. But sometimes they may also be our brothers, sisters or even friends. It's just like we are members of one big family. We share our happiness and sadness with them and help each other out. Although sometimes they feel exhausted, they don't even mention about their difficulties to us.They always work with happy hearts. Third, teachers are the source of the country's development. In other words, we can say that without teachers, there're no schools. Without schools, there're no students. Without students, there's no human resource, so development is impossible. As we all know, teachers play an important role in our education system. They are very important for us and our new generation. One thing we should know is that the world we know today may not exist without them.

The Sociology of Health

The Sociology of Health The socio-medical model of health The socio-medical model of health focuses on the social factors which effect an individual’s health and well-being. They believe each person should be treated in accordance to their own personal circumstance and situation surrounding there illness, rather than be treated as a member of a group suffering from a particular illness, and should be treated the same as each person within that group. The socio-medical model concentrates on social factors contributing to the standards of health.Social inequality and living standards are important influences on the standards of health. The socio-medical model suggests that the wealthy are more likely to have good health and suffer from less illness, and the poor are more likely to have bad health and suffer from more illnesses than the wealthy would. Things which could be factors contributing to ill health within societies with poor living standards, according to the socio-medic al model are; damp or cold houses, lack of exercise, poor diet, lack of education and health awareness etc.The socio-medical model also suggests that the standards of health varies across different cultures, and that what is considered an illness in one society might be not be seen as an illness in another society. For example the contagious skin disease ‘yaws’ was so common in sub-Saharan Africa early this century that it was not considered a disease at all, it was considered normal because most of the population had the disease. The socio-medical model thinks that some societies also treat people with an illness differently from other societies.For example Australia does not allow anyone with HIV into the country, which is seen by most other countries as morally wrong and contrasts with the way people with HIV are treated in the majority of societies around the world. Time is another factor which the socio-medical model believes influences the standards of health. For instance cigarettes were promoted as being positive over 60years ago, whereas today smoking cigarettes is a well-known health threat.Socio-medical treatments for illnesses include looking at an individual’s personal situation, identifying the factors which have contributed to their illness or disorder, and removing these factors in order to correct or resolve the problem. For example a young man who has gone bald, from a socio-medical point of view, would be assessed and factors in his life such as great stress at work would be identified, this stress would be seen as the cause of his premature baldness, and they would try to help the man find a health way to vent his stress – in order to improve his condition.The biomedical model would view this man in a different way, they would concentrate on genetic factors such as premature baldness in his father, and put this forward as the cause in contrast to the socio-medical model. The biomedical model of health The biomedic al model emerged after the industrialisation of the western world. New scientific discoveries and methods were being used to produce a new model of health which used new technologies and tests such as x-rays, biopsies and electroencephalographs in order to monitor people’s health.These tests aim to show ‘biological malfunction or irregularity’ in order to diagnose illnesses, which are then treated using biological methods such as drugs, operations, hospitalisation etc. (Ross Clarke, 2012). According to the biomedical model the individual is not responsible for their illness or condition, and think that illness is caused by; a biological breakdown within the individual (this can be things such as infections, genetic malfunctions, broken bones and so on) or by external factors invading the body – such as virus’s and disease etc.They believe every single illness has ‘one single observable cause’. (Mike Harris, 2008). The biomedical model b elieves that the cause for a certain illness in one person has the same cause of that illness in another person – so all people with that illness should be given the same treatments, no individual cases are usually taken into account. (Ross Clarke, 2012). The biomedical model refers to ‘good health’ as having no illness. If you have ‘bad health’ you are considered to be ill, or to have an illness.Treatment is given with the aim of correcting a malfunction within the body and once this malfunction is corrected, you will be considered to be healthy again. (The Open University, 2012). The biomedical model is the dominant model of health in the modern western world. It treats illness and ‘malfunction’ with the use of medication, operations, radio and chemo therapy, transplants etc. Some socio-medical methods of treatment, however, are used alongside the biomedical model treatments, such as the use of therapy. (Unknown Author, 2012).The diffe rent approaches to mental health and illness Mental health and illness can be defined and viewed in many different ways according to many different factors including; the models of disability, the culture, gender, social class, the time period, religion etc. (Ross Clarke B, 2012). The biomedical, or medical, model of health would describe mental illness in the same way they describe any other illness; that it is caused by one single physical/genetic cause. This could be things such as genes passed down from your parents, a bump or bang to the head etc.They believe that symptoms are caused by a physical problem within the person or in the brain and they group these symptoms together in order to diagnose an illness or syndrome. The medical model uses two classification systems of mental illness in order to diagnose a patient. These two systems are the DSM IV and the ICD-10. The DSM identifies the patient’s symptoms in order to give a diagnosis for their disorder, while the ICD- 10 not only identifies the disorder and relevant symptoms, but it also tries to identify a cause. Andrews, G. , Slade, T. , Peters, L. 1999). The medical model of mental health describes people with mental illnesses as victims of their disorder, they see them as being unable to control their own actions and place no blame on the patient. The medical model uses drugs and therapies in order to treat people with mental illness, these could be things such as antipsychotic drugs, antidepressant drugs, mood stabilisers, sectioning, institutionalisation, ECT (Electro compulsive therapy), psychosurgery etc. (Saul McLeod, 2008).The socio-medical model’s approach to mental health is a total contrast to that of the medical model. It believes that many of the treatments used by the biomedical model are inhumane and unnecessary, and that mental illness is a result of social and personal factors surrounding an individual, rather than as a result of a biological cause. The socio-medical mod el would use therapies such as CBT (cognitive behavioural therapy), client-centred therapy, family interventions, self-help groups, social and individual learning skills sessions and vocational training.The therapies used by the socio-medical model aim to give insight into the patients personal problems which could be causing the mental illness, they aim to give the patient unconditional positive regard, boost self-esteem and confidence (which may be low due to the negative perceptions of mental illnesses in most societies) and try to promote an independent life for the patient so that they can live in society safely, whilst still getting the care and treatment they need from community carers etc. (Coppock and Dunn, 2009).They believe the society you live in, your quality of life and your social class has a great influence on an individual’s mental health. They would say that due to the financial stresses and low life quality of the lower classes, this would make them more li kely to suffer from mental illness. They will use the client centred therapy to identify the personal problems in an individual’s life such as marital problems, financial problems, problems in the work place etc. The socio-medical model believes that the medical model stigmatizes patients by treating all patients suffering from a particular mental illness the same.They believe that society has a negative perception of mentally ill people and that they should not be labelled as it is not their fault they are suffering from that condition. (Ross Clarke B, 2012). Besides the different medical models, there are also other approaches to the study of mental health. Sigmund Freud, and others who follow the psychodynamic theory, would say that mental illness is due to an unsuccessful completion of a psychosexual stage or due to a trauma in a person’s childhood, and that bringing their unconscious thoughts to the surface of the conscious mind (using psychotherapy) will eliminat e the problem. Unknown Author B, 2011). Different time periods have also had different approaches to the study of mental illness. Early this century, for example, people suffering from mental illness were seen as being inadequate to the rest of society, a danger to their-selves and others and unable to live ‘normally’ within society. They treated these people inhumanely, carrying out horrendous treatments which often resulted in patients becoming emotionless and ‘zombified’.Before the 1950’s ECT was carried out without the use of anaesthetic, which was very painful and uncomfortable for the patient. Around this time people with mental illnesses were being institutionalised on a regular basis, and by the mid 1950’s there was a total of around 150,000 people across the UK in mental institutions. (BBC, 2010). People were institutionalised for a variety of different reasons, ranging from sufferers of depression, to violent outbursts (mostly among women) and then extreme things such as murder or suicide attempts.These institutions at the time thought they were providing the best form of treatment for their patients, but people in more recent times think that the institutions had an unpleasant ‘prison-like atmosphere’ and that they totally took away people’s rights, freedom, independence, social skills and self-esteem and confidence and that the treatments they used were unnecessary and inhumane. (BBC, 2010).In the late 1950’s – early 1960’s a more humane approach started to be taken to the study of mental health. The start of the NHS in 1948 meant that mental health would now have a more modern and humane view from society, the NHS started to introduce new treatments and therapies in the asylums/institutions such as ‘programmes of activity’ including craft and sewing classes ect, and also introduced an ‘open-door policy’, aiming to give the patients more indep endence and freedom.This new approach recognised that asylums were not necessary for all mentally ill patients and in 1961, a man named Enoch Powell tried to change societies vision of mental ill health and, as the health minister of the time, he vowed to close all mental asylums/institutions and to instead, release patients into society, providing treatment and care for them at home and in the community via community carers. (Adam McCulloch, Michael Fitzpatrick, 2011). It wasn’t until the 1970’s however that people stopped being admitted into the asylums and still took until the 1980’s for the first asylum to close.By 1990 100,000 patients had been released into society and mental hospitals started to become extinct. This was the start of care in the community for the mentally ill, as we know it today. (BBC, 2010). The modern approach to mental illness is that there could be a number of causes, whether that be genetic, organic, personal, social or a combination of either, and that sufferers should not be labelled, should not be considered ‘abnormal’ and that they should be treated just like any other ‘normal’ member of society. Ross Clarke B, 2012). They should receive sufficient care via GP/hospital appointments, care in the community and by alternative therapies such as family interventions, self-help groups etc. ‘User movements’ have also quite recently been introduced, this is a system which encourages the patient to work with a professional such as a doctor/psychiatrist to help choose the treatments they receive in order to make them feel more in control of their illness or disorder and to help them feel more confidence that the chosen treatment will work. BBC, 2010). People with mental illnesses are no longer stigmatised or labelled and a majority of the western world have now accepted mental illness as a genuine problem which needs to be solved, rather than seeing it as a condition which needs to be locked away from society like in the early 50’s. References Mike Harris. (2008). Sociology of health and illness. Available: http://www. slideshare. net/Bias22/sociology-of-health-and-illness-presentation#btnNext Last Accessed: 06/12/2012Unknown Author. (2012). What is the biomedical model? Available: http://www. wisegeek. com/what-is-the-biomedical-model. htm Last Accessed: 06/12/2012 Ross Clarke. (2012). Booklet 3 – the different constructions of health and illness. The Manchester College, 2012 The Open university. (2012). Models of healthcare: the biomedical model. Available: http://openlearn. open. ac. uk/mod/oucontent/view. php? id=398060§ion=1. 6 Last Accessed: 06/12/2012 Andrews, G. , Slade, T. , Peters, L. (1999).Classification in psychiatry: ICD-10 versus DSM-IV. The British Journal of Psychiatry. v. 174. no. 1. p. 3 – 4 Ross Clarke B. (2012). Booklet 4 – approaches to the study of mental health and illness. The Manchester College, 201 2. Saul McLeod. (2008). The medical model. Available: http://www. simplypsychology. org/medical-model. html Last Accessed: 06/12/2012. Coppock and Dunn. (2009). Understanding mental health and mental distress. Available: http://www. sagepub. com/upm-data/30675_02_Coppock_&_Dunn_Ch_01. df Last Accessed: 06/12/2012. Unknown Author B. (2011). Psychology 101. Available: http://allpsych. com/psychology101/personality. html Last Accessed: 06/12/2012. BBC (2010). BBC4 video – mental history of the mad house. Last Accessed 27/11/2012. Adam McCulloch, Michael Fitzpatrick. (2011). Mental institutions, Enoch Powell and community care. Available: http://www. communitycare. co. uk/blogs/social-care-the-big-picture/2011/09/mental-institutions-enoch-powell-and-community-care. html Last Accessed: 06/12/2012. The Sociology of Health The Sociology of Health The socio-medical model of health The socio-medical model of health focuses on the social factors which effect an individual’s health and well-being. They believe each person should be treated in accordance to their own personal circumstance and situation surrounding there illness, rather than be treated as a member of a group suffering from a particular illness, and should be treated the same as each person within that group. The socio-medical model concentrates on social factors contributing to the standards of health.Social inequality and living standards are important influences on the standards of health. The socio-medical model suggests that the wealthy are more likely to have good health and suffer from less illness, and the poor are more likely to have bad health and suffer from more illnesses than the wealthy would. Things which could be factors contributing to ill health within societies with poor living standards, according to the socio-medic al model are; damp or cold houses, lack of exercise, poor diet, lack of education and health awareness etc.The socio-medical model also suggests that the standards of health varies across different cultures, and that what is considered an illness in one society might be not be seen as an illness in another society. For example the contagious skin disease ‘yaws’ was so common in sub-Saharan Africa early this century that it was not considered a disease at all, it was considered normal because most of the population had the disease. The socio-medical model thinks that some societies also treat people with an illness differently from other societies.For example Australia does not allow anyone with HIV into the country, which is seen by most other countries as morally wrong and contrasts with the way people with HIV are treated in the majority of societies around the world. Time is another factor which the socio-medical model believes influences the standards of health. For instance cigarettes were promoted as being positive over 60years ago, whereas today smoking cigarettes is a well-known health threat.Socio-medical treatments for illnesses include looking at an individual’s personal situation, identifying the factors which have contributed to their illness or disorder, and removing these factors in order to correct or resolve the problem. For example a young man who has gone bald, from a socio-medical point of view, would be assessed and factors in his life such as great stress at work would be identified, this stress would be seen as the cause of his premature baldness, and they would try to help the man find a health way to vent his stress – in order to improve his condition.The biomedical model would view this man in a different way, they would concentrate on genetic factors such as premature baldness in his father, and put this forward as the cause in contrast to the socio-medical model. The biomedical model of health The biomedic al model emerged after the industrialisation of the western world. New scientific discoveries and methods were being used to produce a new model of health which used new technologies and tests such as x-rays, biopsies and electroencephalographs in order to monitor people’s health.These tests aim to show ‘biological malfunction or irregularity’ in order to diagnose illnesses, which are then treated using biological methods such as drugs, operations, hospitalisation etc. (Ross Clarke, 2012). According to the biomedical model the individual is not responsible for their illness or condition, and think that illness is caused by; a biological breakdown within the individual (this can be things such as infections, genetic malfunctions, broken bones and so on) or by external factors invading the body – such as virus’s and disease etc.They believe every single illness has ‘one single observable cause’. (Mike Harris, 2008). The biomedical model b elieves that the cause for a certain illness in one person has the same cause of that illness in another person – so all people with that illness should be given the same treatments, no individual cases are usually taken into account. (Ross Clarke, 2012). The biomedical model refers to ‘good health’ as having no illness. If you have ‘bad health’ you are considered to be ill, or to have an illness.Treatment is given with the aim of correcting a malfunction within the body and once this malfunction is corrected, you will be considered to be healthy again. (The Open University, 2012). The biomedical model is the dominant model of health in the modern western world. It treats illness and ‘malfunction’ with the use of medication, operations, radio and chemo therapy, transplants etc. Some socio-medical methods of treatment, however, are used alongside the biomedical model treatments, such as the use of therapy. (Unknown Author, 2012).The diffe rent approaches to mental health and illness Mental health and illness can be defined and viewed in many different ways according to many different factors including; the models of disability, the culture, gender, social class, the time period, religion etc. (Ross Clarke B, 2012). The biomedical, or medical, model of health would describe mental illness in the same way they describe any other illness; that it is caused by one single physical/genetic cause. This could be things such as genes passed down from your parents, a bump or bang to the head etc.They believe that symptoms are caused by a physical problem within the person or in the brain and they group these symptoms together in order to diagnose an illness or syndrome. The medical model uses two classification systems of mental illness in order to diagnose a patient. These two systems are the DSM IV and the ICD-10. The DSM identifies the patient’s symptoms in order to give a diagnosis for their disorder, while the ICD- 10 not only identifies the disorder and relevant symptoms, but it also tries to identify a cause. Andrews, G. , Slade, T. , Peters, L. 1999). The medical model of mental health describes people with mental illnesses as victims of their disorder, they see them as being unable to control their own actions and place no blame on the patient. The medical model uses drugs and therapies in order to treat people with mental illness, these could be things such as antipsychotic drugs, antidepressant drugs, mood stabilisers, sectioning, institutionalisation, ECT (Electro compulsive therapy), psychosurgery etc. (Saul McLeod, 2008).The socio-medical model’s approach to mental health is a total contrast to that of the medical model. It believes that many of the treatments used by the biomedical model are inhumane and unnecessary, and that mental illness is a result of social and personal factors surrounding an individual, rather than as a result of a biological cause. The socio-medical mod el would use therapies such as CBT (cognitive behavioural therapy), client-centred therapy, family interventions, self-help groups, social and individual learning skills sessions and vocational training.The therapies used by the socio-medical model aim to give insight into the patients personal problems which could be causing the mental illness, they aim to give the patient unconditional positive regard, boost self-esteem and confidence (which may be low due to the negative perceptions of mental illnesses in most societies) and try to promote an independent life for the patient so that they can live in society safely, whilst still getting the care and treatment they need from community carers etc. (Coppock and Dunn, 2009).They believe the society you live in, your quality of life and your social class has a great influence on an individual’s mental health. They would say that due to the financial stresses and low life quality of the lower classes, this would make them more li kely to suffer from mental illness. They will use the client centred therapy to identify the personal problems in an individual’s life such as marital problems, financial problems, problems in the work place etc. The socio-medical model believes that the medical model stigmatizes patients by treating all patients suffering from a particular mental illness the same.They believe that society has a negative perception of mentally ill people and that they should not be labelled as it is not their fault they are suffering from that condition. (Ross Clarke B, 2012). Besides the different medical models, there are also other approaches to the study of mental health. Sigmund Freud, and others who follow the psychodynamic theory, would say that mental illness is due to an unsuccessful completion of a psychosexual stage or due to a trauma in a person’s childhood, and that bringing their unconscious thoughts to the surface of the conscious mind (using psychotherapy) will eliminat e the problem. Unknown Author B, 2011). Different time periods have also had different approaches to the study of mental illness. Early this century, for example, people suffering from mental illness were seen as being inadequate to the rest of society, a danger to their-selves and others and unable to live ‘normally’ within society. They treated these people inhumanely, carrying out horrendous treatments which often resulted in patients becoming emotionless and ‘zombified’.Before the 1950’s ECT was carried out without the use of anaesthetic, which was very painful and uncomfortable for the patient. Around this time people with mental illnesses were being institutionalised on a regular basis, and by the mid 1950’s there was a total of around 150,000 people across the UK in mental institutions. (BBC, 2010). People were institutionalised for a variety of different reasons, ranging from sufferers of depression, to violent outbursts (mostly among women) and then extreme things such as murder or suicide attempts.These institutions at the time thought they were providing the best form of treatment for their patients, but people in more recent times think that the institutions had an unpleasant ‘prison-like atmosphere’ and that they totally took away people’s rights, freedom, independence, social skills and self-esteem and confidence and that the treatments they used were unnecessary and inhumane. (BBC, 2010).In the late 1950’s – early 1960’s a more humane approach started to be taken to the study of mental health. The start of the NHS in 1948 meant that mental health would now have a more modern and humane view from society, the NHS started to introduce new treatments and therapies in the asylums/institutions such as ‘programmes of activity’ including craft and sewing classes ect, and also introduced an ‘open-door policy’, aiming to give the patients more indep endence and freedom.This new approach recognised that asylums were not necessary for all mentally ill patients and in 1961, a man named Enoch Powell tried to change societies vision of mental ill health and, as the health minister of the time, he vowed to close all mental asylums/institutions and to instead, release patients into society, providing treatment and care for them at home and in the community via community carers. (Adam McCulloch, Michael Fitzpatrick, 2011). It wasn’t until the 1970’s however that people stopped being admitted into the asylums and still took until the 1980’s for the first asylum to close.By 1990 100,000 patients had been released into society and mental hospitals started to become extinct. This was the start of care in the community for the mentally ill, as we know it today. (BBC, 2010). The modern approach to mental illness is that there could be a number of causes, whether that be genetic, organic, personal, social or a combination of either, and that sufferers should not be labelled, should not be considered ‘abnormal’ and that they should be treated just like any other ‘normal’ member of society. Ross Clarke B, 2012). They should receive sufficient care via GP/hospital appointments, care in the community and by alternative therapies such as family interventions, self-help groups etc. ‘User movements’ have also quite recently been introduced, this is a system which encourages the patient to work with a professional such as a doctor/psychiatrist to help choose the treatments they receive in order to make them feel more in control of their illness or disorder and to help them feel more confidence that the chosen treatment will work. BBC, 2010). People with mental illnesses are no longer stigmatised or labelled and a majority of the western world have now accepted mental illness as a genuine problem which needs to be solved, rather than seeing it as a condition which needs to be locked away from society like in the early 50’s. References Mike Harris. (2008). Sociology of health and illness. Available: http://www. slideshare. net/Bias22/sociology-of-health-and-illness-presentation#btnNext Last Accessed: 06/12/2012Unknown Author. (2012). What is the biomedical model? Available: http://www. wisegeek. com/what-is-the-biomedical-model. htm Last Accessed: 06/12/2012 Ross Clarke. (2012). Booklet 3 – the different constructions of health and illness. The Manchester College, 2012 The Open university. (2012). Models of healthcare: the biomedical model. Available: http://openlearn. open. ac. uk/mod/oucontent/view. php? id=398060§ion=1. 6 Last Accessed: 06/12/2012 Andrews, G. , Slade, T. , Peters, L. (1999).Classification in psychiatry: ICD-10 versus DSM-IV. The British Journal of Psychiatry. v. 174. no. 1. p. 3 – 4 Ross Clarke B. (2012). Booklet 4 – approaches to the study of mental health and illness. The Manchester College, 201 2. Saul McLeod. (2008). The medical model. Available: http://www. simplypsychology. org/medical-model. html Last Accessed: 06/12/2012. Coppock and Dunn. (2009). Understanding mental health and mental distress. Available: http://www. sagepub. com/upm-data/30675_02_Coppock_&_Dunn_Ch_01. df Last Accessed: 06/12/2012. Unknown Author B. (2011). Psychology 101. Available: http://allpsych. com/psychology101/personality. html Last Accessed: 06/12/2012. BBC (2010). BBC4 video – mental history of the mad house. Last Accessed 27/11/2012. Adam McCulloch, Michael Fitzpatrick. (2011). Mental institutions, Enoch Powell and community care. Available: http://www. communitycare. co. uk/blogs/social-care-the-big-picture/2011/09/mental-institutions-enoch-powell-and-community-care. html Last Accessed: 06/12/2012.

Media Management Manual

 A HANDBOOK FOR TELEVISION AND RADIO PRACTITIONERS IN COUNTRIES-IN-TRANSITION Media Management Manual John Prescott Thomas A HANDBOOK FOR TELEVISION AND RADIO PRACTITIONERS IN COUNTRIES-IN-TRANSITION Media Management Manual John Prescott Thomas  Broadcasters’ Media Management Manual Media Management Manual A Handbook for television and radio parishioners in countries-in-transition By John Prescott Thomas  © UNESCO 2009 ISBN No. 978-81-89218-31-7 Printed by Macro Graphics Pvt. Ltd.Published by: Communication and Information Sector United Nations Educational Scientific & Cultural Organization UNESCO House B-5/29 Safdarjung Enclave New Delhi – 110 029 Tel : + 91 11 2671 3000 Fax : +91 11 26713001 /02 e-mail: [email  protected] org Disclaimer The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or are a or of its authorities, or concerning the delimitation of its frontiers or boundaries.The author is responsible for the choice and the presentation of the facts contained in this publication and for the opinions expressed therein, which are not necessarily those of the UNESCO and do not commit the organization.  Contents Chapters Foreword Introduction 1 What’s the media game? 2 What are the media for? Media legislation, regulation and governance 4 Management structures and organisation 5 Strategic planning and financial management 6 Programme planning and production 7 Resource planning and resource management 8 Editorial management 9 Managing people Conclusion Appendices A A code of editorial principles and practice B A line-management structure for a typical broadcasting organisation C A plan for restructuring a broadcasting organisation D A glossary of financial terms E A guide to allocating overhead costs to budget centres F A guide to the financial aspects of a business plan G A matrix for a risk-management strategy H An outline format for a programme proposal I An outline format for a programme budget J An outline format for a resources booking form K An outline format for a management information system report L A checklist for programme review of a news-magazine format M A form for the authorisation of covert recording N A format for a job description O A format for an appraisal and career-development form Case Studies Case-History 1: How enforced radical change transformed a strategic plan Case-History 2: How alternative thinking made a successful series possible Case-History 3: How television and radio can work in partnership Case-History 4: How investigative reporting served the public interest The author Page 6 7 9 12 18 31 46 59 70 76 84 89 90 98 100 105 106 108 114 116 118 120 122 124 125 126 128 130 134 136 137 138  Broadcasters’ Media Management Manual ForewordToday, Public Service Broadcasting, whether run by public organisatio ns or privatelyowned companies, is not only challenged by political interests, but also by increased competition from commercial media. The advent of the digital age has ushered in an array of commercial satellite-to-cable channels that threaten public service broadcasting audience loyalties. If viewers are to be retained, there is a pressing need for more dynamic and innovative public broadcasting. Free from political interference and pressure from commercial forces, Public Broadcasting’s only raison d’etre is public service. It speaks to everyone as a citizen. Public broadcasters encourage access to and participation in public life.They develop knowledge, broaden horizons and enable people to better understand themselves by better understanding the world around them. With its specific remit, which is essentially to operate independently of those holding economic and political power, public service broadcasting provides the whole of society with information, culture, education and entertainment; it enhances social, political and cultural citizenship and promotes social cohesion. In the past ten years, UNESCO has been actively engaged in exploring more deeply the concept of public service by specifying the functions, particularly in the fields of education, science and culture, which it is meant to perform, and the means required.Member States called upon the Organization to support public service radio and television broadcasting so that it can fulfill its cultural and educational mandate. UNESCO has continuously supported capacity-building of media professionals, responsible for production, and programming, particularly in issues related to editorial independence, ethical standards and effective and dynamic management. It is in this context, and upon the request of a great number of developing countries media managers, that UNESCO has initiated this handbook. The manual is designed with a specific focus on Public Service Broadcasting, but it co uld be used by every interested individual or media practitioner. It’s a straightforward guide that can help make a broadcaster’s programming more vibrant and engaging.It also offers advice to media executives on how to refine their management structures and practices, to keep their companies operating smoothly. What’s more, it provides practical tips on how to create sustainable financial plans which will help propel public service broadcasters into the future. We believe that this reference book can enhance both the economic and the civic competence of journalists and broadcasters. We hope that it will promote a free and pluralistic journalism and assist broadcasters’ companies in becoming more independent and sustainable; both of which are fundamental for modern democratic societies. Armoogum Parsuramen Director and UNESCO Representative to Bhutan, India, Maldives and Sri Lanka Introduction If you’re looking for a theoretical textbook full of t rendy management jargon – or for a technical buffs’ guide to the latest electronic wizardry – this isn’t it. Nor will it give you a universal blueprint for the ‘right answer’ or the ‘best method’ – panaceas for which I’m repeatedly asked at international conferences and seminars but which don’t, I’m afraid, exist. What it will provide is a repertoire of practical management tools – approaches, structures, systems and techniques – which have been proved to work in a variety of broadcasting contexts and which are particularly relevant to countries-intransition. For whom is it intended?Though it includes a chapter on media institutions and governance, it’s not primarily concerned with the constitutional and political aspects of media management, which are already wellcovered in many other publications. Rather, it’s a hands-on guide for senior and middle managers who want to see their operations flourish and succeed in a rapidly-changing and increasingly competitive environment. Its aim is to help them make the most effective use of whatever levels of resources, money and staff are available within their own organisations. Rich-country colleagues who are already into HDTV, multi-platform distribution, large-scale webcasting, podcasting, mobile reception, interactivity, ‘quadruple-play bundling’ and the rest may find some of it old hat to them.I can say only that more than twelve years of working with broadcasters in countriesin-transition – many of whom have no real tradition of pro-active management and would envy the resources you had decades ago – have shown that this is exactly the kind of practical guidance they want and need. That’s not, of course, to imply that the latest technologies should be inaccessible or irrelevant to countries-in-transition. Indeed, given the speed of change, some of them may be in a position to ‘skip a technological generation’ in broadcasting, just as they have in adopting mobile telephones ahead of land-lines. But the basic management principles in the manual apply to them too. I’m indebted to many organisations and individuals for their contribution to developing these ideas.To the BBC, of course, where I spent most of my working (and therefore my learning) life. To Westcountry Television, for the experience of starting-up from scratch a completely new and ground-breaking operation and for introducing me to the world of commercial broadcasting. To the Cabinet Office Top Management Programme and its remarkable tutors, for some revelatory insights into modern management principles and practice. To the Thomson Foundation, the British Council, the UK’s Department for International Development, the Council of Europe and the OSCE for opportunities to work with broadcasters and governments in some  Broadcasters’ Media Management Manual we nty countries-in-transition; their assignments have been the source of much of the material in this manual. To UNESCO for making the manual possible. And to the very many professional colleagues and friends with whom I’ve been privileged to bat around ideas and opinions over more than forty years. Particular acknowledgements are due to Dick Bates and Zofair Ammar for their input on financial management and to Phil Speight for his suggestions on editorial and production practice. If there are errors in the manual the fault is, of course, mine alone. The terminology I’ve used is generally that of British broadcasting conventions and practice. (‘Regional’, for instance, usually efers to regions within a country, rather than to wider geographical groupings of several countries – like the Middle East or the South Pacific. ) Where that might risk confusion, I’ve tried to clarify what’s intended. Because its operations are more complex, many of the illustrations are taken from television but the principles are manifestly equally applicable to radio. We’re facing an era of change on an unprecedented scale and at unprecedented speed. Let’s together ensure that the media lead the way down the road of management reform and progress. That way the development of broadcasting can also bring with it broadcasting for development.John Prescott Thomas Bristol 2009 9 1 What’s the Media Game? 10 Broadcasters’ Media Management Manual T he truth is that nobody really knows – yet. The only thing that’s absolutely certain is that the old certainties have gone for good. The BBC was designed in the 920s on the pattern of the British civil service to run a monopoly. If it had stayed that way, it would now be as dead as the dodo. As will be any broadcasting organisation which fails to adapt to the new media environment. (And, sadly, the dodo doesn’t even know that it’s extinct: none o f us gets to read our own obituary. ) There’s no market more dynamic and fast-moving than that of the media.New technologies – and convergence among existing ones – are causing monumental shifts both in consumer behaviour and in the potential for content providers and distributors. Some will emerge as big winners; but the actual take-up by consumers is by no means universally assured and is constantly changing. (Viewers with access to 24-hour television news services currently watch them for only nine minutes a day on average; in Britain, ITV has already closed down its rolling-news channel. ) As digital technology brings with it a previously unimaginable proliferation of media outlets, the audience share of any individual broadcaster must inexorably fall.The figures are already a fraction of what they were even ten years ago: programmes once watched by  or 20 million viewers are now lucky to attract five million and the figures are still falling. In fact, in this new media world, to speak of broadcasting in its traditional sense may become an anachronism. Though people are still spending a lot of time in front of their screens, they’re devoting much less of it to viewing broadcast schedules. In 2006, internet use in Britain exceeded broadcasttelevision viewing for the first time; at the time of writing, Google’s UK advertising revenue has already overtaken that of the terrestrial commercial television channels. So content providers are increasingly integrating terrestrial transmission with satellite, cable, broadband and telephony.And with print: the web-sites of newspapers are increasingly indistinguishable from those of broadcasters; which raises interesting questions for regulators in countries where, historically, the regulatory regimes for the two means of publishing are significantly different. For broadband distribution of similar content, which rules should apply? DVDs, video-on-demand, interactive channels and vid eo games are all transforming the traditional viewing experience. PVR (‘every viewer his or her own scheduler’) enables the audience to by-pass commercial breaks, with major consequences for conventional advertising revenue. With the spread of broadband, the internet is becoming a distribution network on a scale inconceivable when its only access was by slow and expensive dial-up links.Mobile reception is making significant inroads, suggesting that ‘place-shifting’ will be the next step-change beyond (now long-established) time-shifting: viewers will be able to watch their own television on a laptop or other device anywhere in the world via the internet. And the simplification – and the cheapness – of authoring equipment and software means that anyone can now shoot and edit their own material and blog and vlog it world-wide over the net. (You can already 11 buy an Apple PowerBook loaded with Final Cut Pro for less than ? 200. ) The use by the professional media of more and more so-called UGC (user-generated content), both on-screen and in print, suggests that the ‘citizen journalist’ is becoming a reality.We’re seeing a democratisation of the airwaves – a major shift from a channelbased to a network-based world, from ‘push’ to ‘pull’ consumption. That doesn’t mean, of course, that ‘linear’ broadcasting will disappear; indeed, it’s likely to remain the principal content-source for very many people. But it will have to learn how to co-exist with many other competing outlets and to survive with much-reduced audiences. In the face of this revolution, what can conventional broadcasters with limited resources do? The answer is: stop being conventional. Even if many of the new opportunities are not realistic options for you, get rid of outmoded ideas, dismantle old-fashioned structures, abandon bureaucratic procedures and build in flexibility and f ast-moving adaptability.And even if (or, rather, especially if) you’re a publicly-funded outfit, learn the cost-saving lessons of successful commercial operations and apply them internally. Get competitive by optimising operational efficiency and cost-effectiveness. That or, I’m afraid, wave goodbye to your audience. You don’t actually need state-of-the-art technology to do this, though of course it’s nice to have. Nor do you need to have mastered the works of the latest management-speak gurus. What you do need is a different way of looking at things and the will to put that new thinking into practice. That’s what this manual is all about. 12 Broadcasters’ Media Management Manual Whats the Media Game? 2 What are the Media for? 13 I you’re a commercial broadcaster, the obvious answer is to earn money for your shareholders. But it’s not as simple as that. Even if you’re commercially-funded, you may well have public-service obligations written into the terms of your broadcasting licence. And even if you’re state-funded, you may have to supplement your income from public money by raising commercial revenue from advertising or other sources. There are now very few public-service broadcasters which are financed wholly and solely from public funds; the BBC, Japan’s NHK and ABC in Australia are the only major ones. The first two funded by a licence fee and the third by a government grant.So, one way or another, you’re quite likely to be operating in a ‘mixed economy’. Where do you sit in that market? As the range of digital opportunities grows, the argument that the spectrum is a scarce resource requiring firm regulation becomes less sustainable (more on this in Chapter Three). So we’re likely to see commercial broadcasters acting more and more as dealers in a commodity and radio and television stations finding themselves free to adopt an engaged editorial line, as newspapers have done for decades. The first signs of these changes are already with us: Fox News is a strong example of the second, with an explicitly-declared political agenda; examples of the first can be found almost everywhere.But, in news at least, it seems likely that ‘due impartiality’ will continue to be a requirement for broadcasters which are publicly-funded. Of course, most countries-in-transition aren’t there yet. How might their media position themselves? Let’s start from first principles. Article 19 of the Universal Declaration of Human Rights 19 states: Everyone has the right to freedom of opinion and expression; this right includes the freedom to hold opinions without interference and to seek, receive and impart information through any media and regardless of frontiers. Very many countries have signed up to this declaration. So in how many of them is Article 9 observed?The answer is that only 20% of the world’s population live in such free-media societies. The ‘least free’ media environments are in Asia, where many governments see dissent and opposition as ‘not conducive to the general good’; in such countries We need to establish that free media are an essential element in civil society. That’s an idea which it’s still difficult to get past what we might call the ‘Ministry of Information mentality’. 1 Broadcasters’ Media Management Manual there’s a long way to go. But nor should western democracies feel complacent: in the 200 press-freedom league-table issued by Reporters Without Frontiers, while the Nordic nations led the field, Britain ranked 24th and the United States only 44th.We need to establish that free media are an essential element in civil society. That’s an idea which it’s still difficult to get past what we might call ‘the Ministry of Information mentality’. While governments will rightly have their own press and public relations operations, we should maintain that it’s not right for them to control directly – still less to monopolise – national broadcasting institutions. Even where they’re publiclyfunded, broadcasters should be free to treat information from government agencies exactly as they would treat information from any other source (with one or two exceptions, like dealing with national emergencies or natural disasters, which are considered in Chapter Three).Though western European nations haven’t, historically, been at all immune to the politicisation of broadcasting, the role of the media should nowhere be to act simply as a mouthpiece for the government of the day. Rather, their duty is disclosure in the public interest: the revealing of information and the holding to account of public institutions and individuals for their statements and actions. (Remember the old definition of news as ‘something that someone, somewhere, woul d rather you didn’t know’. ) It follows that public-service media should, overall, represent properly and fairly all voices in society. In particular, when a majority view has prevailed, they should be able to ensure that the views and interests of minorities are still safeguarded and find expression. Is this an utopian ideal? No – because it already exists in many countries.And because the ‘Ministry of Information’ model is becoming, in practice, less credible and sustainable almost by the week. Here are just five examples: n In an East Asian country, the authorities are anxious to ensure that the internet isn’t used to spread ‘incorrect’ ideas – so they apply filters in order to police web traffic. But inventive bloggers have got round this by devices such as spelling ‘democracy’ – a trigger-word – with a zero instead of an o. Anyone can read and understand it but the computer doesn’t re cognise it. This then becomes a cat-and-mouse game, with each side manoeuvring to keep one jump ahead of the other; information suppressed on one web-site also quickly pops up somewhere else. In an African country some years ago the government banned an issue of the major national newspaper which included an article critical of the authorities. This achieved little other than to make the government look foolish, because the article had already been published electronically and was available world-wide on the web. n In a country in the Caucasus, the state broadcaster made no mention for three days of a ferry disaster in which many had died. Meanwhile, everybody had heard about it on the grapevine and people were already demonstrating outside the ferry company’s headquarters, wanting to know what had happened to their relatives. (The demonstration wasn’t reported either. n In the Arabic-speaking world, some state broadcasters operate restrictive 1 regimes; but satellite broadcasting takes the independent voice of al-Jazeera to a television audience of many millions of their people in a common language. n In the former German Democratic Republic, long before satellite transmission was common, many television aerials in border areas were regularly swung towards the west to receive alternative sources of information and opinion. All this suggests that one of the best arguments for persuading politicians of the merits of free media is that imposing direct control doesn’t ultimately work. The sheer volume of web-traffic, for instance, will in the long term make it un-policeable.There are already more than 7 million servers in the world and that number is growing by a million a month; the world-wide web has 3,000 billion pages and another 2,000 are added every hour. China has already given up trying to control the Wikipedia web-site. Even where governments are rigorous in suppressing free expression, the idea that by doing so they control the w ay people think is often illusory. In the Soviet era, the two major state media mouthpieces were Izvestia (The News) and Pravda (The Truth). Among the Russian people, a well-known joke was that v Pravdye nye izvestia; v Izvestiye nye pravda: ‘There’s no news in The Truth and no truth in The News’.When people know that information is being suppressed or manipulated, they become contemptuous of the official media and find their own alternative sources and means of expression. And even when governments profess to act from the best of motives – maintaining national unity in the drive to development, for instance – the results can be counter- productive. The financial scandals of the 990s in South-east Asia showed how, far from protecting decent values, restrictive control of the media simply served to conceal massive corruption. If governments really want the media to be a tool for development, that should include being a tool for democracy.It’s therefore important for media practitioners to persuade politicians and officials that, in the modern global context, they have more to gain than to lose by promoting media freedom. Before 980 the Kenyan government tended to view the institutions of civil society more as competitors than as partners in development. There was deep suspicion of any organisation with the potential for developing an independent power-base – which included the media. The government was able to ensure that the population was only partially-informed by discouraging the coverage of civil action organisations: equipment would be confiscated, publishers would be detained and vital advertising revenue would dry up for fear of offending the authorities.But, as the country progressed from single-party rule to multi-party democracy, politicians began to accept that the state alone simply didn’t have the resources to deliver the development initiatives promised at independence. So the 989 Developm ent Plan finally acknowledged that non-state bodies had a part to play alongside government and that the role of the media was crucial in promoting the wider public interest. The lesson is clear. If a government imposes direct control on the media, then civil society will indeed become a rival rather than a partner; and the more restrictive 1 Broadcasters’ Media Management Manual the control, the more opposition elements will seek to exploit alternative outlets for their political advantage.Ultimately, governments are therefore better-served by public-service broadcasting which is firmly established outside the political arena. And, from the management point of view, it becomes increasingly difficult for a broadcaster to compete with rival outlets unless it has the credibility which comes from editorial independence. The experience of South Africa in 994 is perhaps the most positive recent example of a fundamental change in the government / media relationship. The South Afr ican Broadcasting Corporation, once an institution deployed explicitly in support of the nationalist government’s apartheid policies, was transformed into a force for democratic expression in which the broadcasters were given independent editorial responsibility.As one observer commented: For the tens of thousands who stayed glued to their screens for Election 94, the image of non-racial, non-sexist harmony and goodwill that was beamed into their living-rooms held out more hope for South Africa than many of the parties could offer. In Thailand, privately-owned newspapers gave crucial support to democracy in the free elections of 99 and went on to bring public opinion to bear on making politicians accountable and endorsing the rule of law. In 1996 the first non-government television station began broadcasting, with an emphasis on news and documentary output. Radio became even more daring in giving a voice to alternative views – to the extent that even the state media began to change. Sadly, such freeing-up of the media can be short-lived.In 1990, for the first time, two non-political appointments were made to the chairmanships of the state television and radio corporations of one central European country – and for two and a half years its broadcast media were actually among the most independent anywhere in Europe. It didn’t last: by 993 the government had won a ‘media war’ which removed their autonomy. It’s also ironical that, in the same country, some dissident publications which were actually tolerated in the later stages of communism have since been forced to close under the financial pressures of the new free-market economy. If the media lay claim to freedom of expression in the public interest, it follows that they must in turn conduct themselves ethically and responsibly if that reedom is to be justified (see Appendix A, Section 1). If they don’t, there will be many forces at large only too ready t o take their freedoms away. It’s also important to persuade politicians that media coverage is most effective when it starts from the audience’s point of view, not from the establishment’s. I was once in an Asian country when the government announced a plan to ensure that all its children should be immunised against polio – a marvellous initiative which deserved universal recognition. So how did the state broadcaster deal with it? By covering a press conference at which the minister extolled his government’s (admirable, I repeat) enlightenment.But what did the audience really need to know about the innovation? If you start from their point of view, you get quite a different order of priorities. What’s important to 1 them is: n The nature of the danger n What immunisation will do for your child n It’s universally available n It’s free n It’s safe n It’s painless (oral, not injection) n Here’s where to get i t. The Americans have a good term for this kind of information: news you can use. Politicians (who often don’t really understand how the media work) can be slow to realise that it’s an approach which would win them more accolades among their people than any amount of PR posturing.We practitioners need to work constantly to sell these messages. Whats the Media Game? 3 Media Legislation, Regulation & Governance 19 Media institutions Since the framework within which we work largely determines what we can and can’t achieve as managers, it’s worth considering the pros and cons of different systems. Designing a framework within which the media operate is a multi-layered process. Some elements will need to be specified in primary legislation; others may be delegated to an independent regulator with devolved statutory powers; media operators themselves will have their own internal codes of practice; and professional bodies may also endorse codes of ethics and sta ndards.One way or another, the framework needs to cover, essentially: n Media governance n The registration of media outlets n The licensing of media outlets (including licence fees) n The ownership of media outlets – particularly foreign- and cross-ownership n Licence award procedures n Licence compliance procedures n The regulation of media practice n Legal constraints on the disclosure of information be governed by regulatory codes which can be readily amended as circumstances change. An act of parliament, for instance, might establish the basic principle of observing acceptable standards of taste and decency but it’s the regulatory body’s code of practice which would interpret this broad intent in terms of the specific use of images, language or techniques. The regulator can then amend the rules in the light of experience without having to refer the matter back to government. Regulatory bodiesThis principle of regulation at arm’s-length from governmen t is also a safeguard against the media’s becoming a tool in the direct control of politicians: an aspect of the ‘separation of powers’ principle which is crucial in democracies. In Britain, politicians (of all parties) will from time to time fulminate against some perceived transgression by the BBC; but, historically, the minister responsible for broadcasting (again regardless of party) has always replied that the BBC is not a government agency, that he or she doesn’t exercise direct control over it and that the complainant should take the matter up with the BBC’s own (independent) Board of Governors. The Board of Governors has therefore acted as a ‘buffer’ between politicians and media practitioners: it has made the BBC a selfregulating body. In many parts of the world this is an alien concept.While working with British colleagues in one country-in-transition, we were told unequivocally by a minister that, if he’d had his way, we’d never have been invited to give advice: ‘I’d have chosen Primary legislation The media scene is developing at an extraordinary pace. Any system therefore needs to be flexible enough to accommodate rapid change without the need for the constant revision of primary legislation. So instruments such as broadcasting acts should do no more than establish the institutions and embody fundamental principles; their detailed application should 20 Broadcasters’ Media Management Manual someone from South-east Asia, where they know how to make the media serve the government’s interests. I also remember talking with the Minister of Information in a West African country who was under pressure from his fellow politicians to ‘stop the media doing what they’re doing’. With remarkable enlightenment – and bravery – he was trying to wean his colleagues away from the expectation of media manipulation and towards a culture in which th e government should expect to make its case to the people alongside alternative views. Sadly, he went in the next coup. A consultancy report on the state broadcaster in the same country showed how damaging political interference could be: Two factors are militating constantly against true professional independence: the formal relationship with the government and the limitations of resources, which are also funded by the government.These are having profound distorting effects, both editorially and financially. The country’s FM radio service is already proving an attractive vehicle for advertisers and has the potential to mitigate some of the financial problems. But government interference means that the organisation is not in full control of its own airwaves and cannot therefore plan its schedule for maximum audience-effectiveness. So, if there is a political requirement to carry at length a live event like a party rally, there are consequences both for the editorial balance o f the output and for revenueearning capacity. The regulatory system for commercial broadcasting is usually different from hat of the public services. In Britain, the government has delegated the overseeing of the industry to an independent regulatory institution – OFCOM, the Office for Communications, which governs the entire communications sector, including telephony and spectrum management (as does AGCOM in Italy) – with statutory powers to award broadcasting licences and to police the conduct of the operators. Again, regulation isn’t seen as a direct function of the state. But the British system is in the process of significant change. There has long been a view that it’s unacceptable for the Board of Governors both to govern the BBC and to sit in judgement on its performance.The BBC has therefore already been made answerable to OFCOM for a number of regulatory issues and that list is growing; the BBC has since re-constituted its Board of Governors as a more independent Trust. Many voices in the industry see this as no more than a holding measure and the beginning of the end of the Board of Governors concept. There are arguments that there should now be a single common regulator for all broadcasting outlets, whether publicly-funded or commercial, so that everybody is obliged to work to the same standards and be held to account in the same way. This would require the internal role of the BBC Governors to be fulfilled by non-executive directors sitting on a single corporation board, as with any other enterprise.That argument is becoming increasingly persuasive in a changing media world and this manual suggests that it offers a sound regulatory model which can be applied in most contexts. One of its advantages is that it can ensure equity of treatment for the three tiers of broadcasting – public, 21 commercial and community. (In South Africa, commercial and community broadcasters successfully lobbied the regulator to impose o n the SABC detailed public-service obligations which would reduce what they saw as unfair competition on their territory. ) Registration and licensing There can be no real objection to the principle of registering media outlets: the requirement to register a newspaper, for instance, can hardly be described as an interference with the freedom of the press.Indeed, it’s right that members of the public should be able to identify the owners and publishers of a newspaper – if only to know whom to sue if they think they’ve been mistreated in its pages. Registration is accepted pretty well universally. But it should be a right as well as a duty – not liable to refusal or withdrawal at the discretion of politicians or officials and not requiring periodic renewal. The licensing of newspapers is quite a different matter. Because it places the ultimate control of periodicals – and therefore of what they report and how they comment on it – in the hands of the licenser, it is indeed potentially a denial of press freedom.The only real purpose I can see for granting such licences is to have the power to revoke them and so, under that threat, to keep the media compliant and subdued. Because there’s no finite spectrum for the publishing of printed matter (as there is with broadcasting), the argument for ‘rationing’ a scarce resource isn’t sustainable. In fact, in most democracies, the licensing of printingpresses disappeared two hundred years ago. But in countries like Malaysia and Singapore the right to print newspapers and periodicals is still granted only by government permit – and the permit may be withdrawn if the government doesn’t like what the media are printing. Broadcasting does present a different case.We might say that a free press should be constrained only in the same way that a private citizen is constrained: by common laws governing issues such as libel, slander, contempt of cour t, trespass, copyright and so on. But the allocation of broadcasting frequencies is determined by international agreements among governments and it’s therefore not only reasonable but also essential for those governments to have mechanisms for controlling their domestic allocation. While, in principle, any citizen might have access to a printing-press, access to the airwaves still requires a ‘gatekeeper’. In a development context, the media have a vital role to play in educating the public, making people aware of their rights, encouraging participative democracy, exerting pressure for enlightened governance and exposing wrongdoing. 22Broadcasters’ Media Management Manual Though, as we’ve seen, digital technology is making a vast multiplicity of outlets technically possible, many economies will be unable to sustain unregulated commercial competition on a very large scale – certainly if there is to be any concern for diversity, quality and publ ic service. This has already been seen in some Balkan states, where political change was accompanied by a headlong rush to set up literally hundreds of commercial stations in countries with tiny populations and a very low GDP. Needless to say, the advertising market couldn’t support this volume of output and many of them didn’t last long.On the commercial front, there are those who argue that’s fine: a free market should indeed be left to find its own level. Few countries-in-transition are likely to agree that such an approach will meet the real needs of their people – particularly of the poor. In a development context, the media have a vital role to play in educating the public, making people aware of their rights, encouraging participative democracy, exerting pressure for enlightened governance and exposing wrongdoing. The development of regulatory and licensing systems in some countries of the former Yugoslavia was also able to mitigate tendencies to u se the airwaves to inflame ethnic hatred.Universality, independence and diversity are key to this concept of public service. Indeed, a colloquium conducted by the New Delhi Centre for Media Studies concluded that: The official media, increasingly market- and consumer-orientated, are out of tune with the values needed to promote broadbased human development. Development communication is most effective when practised as part of social action locally, rather than delivered top-down by media professionals. And here’s another quote from a media conference: The country needs a non-profit information consortium which would provide the kind of information that society needs but which commercial broadcasting is not providing †¦..The gaps which need to be filled are in education, public issues, culture, the arts and children’s programming. A contribution from a country in the developing world? No: in fact the views of an American delegate commenting on the media scene in th e United States. (There’s more about how to ensure you’re really in tune with your audience in Chapters Six and Eight. ) A market-driven commercial sector alone is therefore, for quite understandable reasons, unlikely to meet all the needs of a society, whether rich or developing. So it’s right that there should be a system for awarding broadcasting licences and ensuring that any public-service requirements in the terms of the licence are delivered.It should be clear that what’s being licensed is the provision of a specified service, not just the use of a specified frequency (though that service may, of course, be devoted entirely to sport or to entertainment, if that’s what you want; the classic definition of public-service broadcasting is, after all, that it should ‘inform, educate and entertain’). How should the licences be awarded? Not directly by a ministry, we should maintain, but by that independent regulatory body operating at arm’s-length from government. 23 In most contexts, a straightforward tendering system for granting licences will be perfectly appropriate; but the process must be open, transparent and representative of the public interest. It’s therefore also right that the terms of the licence should be properly demanding.We should expect them to include at least: n Commercial ownership of the broadcasting organisation n Frequencies allocated n Transmission coverage to be achieved n Technical standards n Nature of the service and minimum hours of transmission by programme category n Minimum percentage of locally-produced programming n Minimum percentage of programming commissioned from independent producers (if relevant) n Maximum minutes of advertising material per hour n Compliance with the regulatory codes of practice n Mechanisms for dealing with complaints For multiple-channel distributors such as cable companies there may also be what’s known as a ‘must-carryâ€⠄¢ requirement: that their ‘bundle’ of services must include certain specified channels.This is usually applied to ensure that there’s a free-to-air public-service element in the total offering. programmes and its treatment – it should always be a non-governmental body which is responsible for monitoring and judging performance. So, in most cases, it will make sense to entrust both kinds of activity to the same independent body. It’s important too that, as well as dealing with compliance and the ethical responsibilities of the media, the regulatory body may be given a duty to protect their freedoms and to speak out when they come under threat, from whatever source. Independent regulatory bodies How should such a body be set up and the members of its governing board appointed?Ultimately, even if indirectly, this is bound to be a function of government or, preferably, of some kind of cross-party mechanism. But there are ways of ensuring that the nomin ees are not just politicians’ cronies or political placemen. In some countries, vacancies on regulatory bodies have to be advertised and, in principle, anybody may apply and selection is overseen by an independent public appointments commission; that’s the UK’s system. In others, particular interest groups (industry, trade unions, religious bodies, arts organisations, the education sector and so on) may have the right to nominate candidates; that’s the case in Germany.And South African law requires the members of its Independent Communications Authority to have ‘suitable qualifications, expertise and experience in the fields of, among others, broadcasting and telecommunications policy, engineering, technology, frequency band planning, law, marketing, journalism, entertainment, education, economics, business practice and finance’. Compliance with licence terms In ensuring compliance, it may be that the quantitative aspects of the licence terms (the elements which can be measured objectively and aren’t matters of judgement – such as transmitter coverage, hours broadcast, percentage of local programming and so on) could be ensured by a government agency. But in qualitative matters – the content of 2 Broadcasters’ Media Management Manual A tall order, you may think.But even when the appointments have ultimately to be endorsed by a minister, such measures may at least ensure that the regulator is broadly representative of society in general. Under the South African system it is parliament, rather than the government, which oversees the appointments process. Appointments are also made on a rotating basis – so avoiding ‘clean-sweep’ change at politically sensitive times such as the run-up to elections – and the regulator’s independence is constitutionally assured; legislation limits ministerial powers to broad policy directives (which must be published) and exclude s any government involvement in particular licensing decisions.All of this challenges ‘the Ministry of Information mentality’. In other countries, even where the transplanting of patterns of parliamentary government and elections have established a formal framework of legitimacy – as in some South-east Asian countries – the habits and attitudes required for a healthy civic culture and true participatory democracy have often remained undeveloped. The regulatory body will, of course, also need a team of professional full-time staff to implement policy on the ground. They are likely to require regular reports and returns on quantitative compliance and may sample-monitor output or conduct spotchecks on qualitative matters, both editorial and technical.And there will usually be an annual assessment meeting at which the broadcaster will be held to account for its overall performance. responsibility not only for awarding licences but also for ensuring compliance with their terms. Unless with this responsibility comes the power to impose sanctions on transgressors, the regulator will be a toothless creature. The government should therefore also delegate to the regulator the power of applying sanctions: for instance, to admonish broadcasters, to require them to broadcast corrections and / or apologies, to fine them, to suspend their licences – or even ultimately to revoke a licence altogether. (A commercial broadcaster in Britain was once cautioned for a breach of the productplacement rules.A second flagrant violation of the code brought it a fine of ? 00,000. More recently, a broadcaster was fined more than ? 1 million for the fleecing of viewers during a phone-in competition. ) But the more extreme penalties should seldom, if ever, need to be invoked, if only because of the broadcasters’ instincts for self-preservation. The regulator will probably draw up more than one code with which broadcasters must comply if they’r e to retain their licences. There’s likely to be, for instance, a technical code and a code governing advertising practice. But the most vital will be the programme or editorial code, which embodies the rules by which the station’s day-to-day output will be judged.Provided that broadcasters have in place proper systems for ensuring compliance with the codes (such as the principle of ‘referring up’ – see page 82), they can be a powerful shield in the face of criticism, whether from governments or from other sources. Appendix A suggests how such a programme code might work. It’s not an example from any single source but a compilation and a distillation of sound principles from several Regulatory codes The regulatory body has devolved to it the 2 The regulatory body has devolved to it the responsibility not only for awarding licences but also for ensuring compliance with their terms. Unless with this responsibility comes the power to impose san ctions on transgressors, the regulator will be a toothless creature. contexts – both from regulatory instruments and from broadcasters’ own internal codes of practice.Nor is it a formula for universal application: any such code must be drawn up with proper sensitivity to the culture of local society. But it’s not a bad summary of the kind of standards to which we should, as professionals, aspire. The acknowledgement of cultural differences is essential – and this isn’t an issue only between (as it’s often now presented) the Muslim and the nonMuslim world. Western nations too have their own taboos and nuances of acceptability. American programmes have often to be adapted for transmission in Britain because of what’s seen as excessively violent content; on the other hand, American audiences tend to have a rather more prudish attitude to sexuallyexplicit content than do Europeans.In its coverage of a terrorist bomb incident, Italian tele vision felt able to show much more horrific illustration of the carnage than did British television – though both had access to exactly the same footage. At an educational television conference (admittedly some years ago now), the Danish delegation showed a teenage sexeducation programme which addressed menstruation in a frank and open way. The broadcasters from Southern Europe, including Bavaria – and also, interestingly, those from Israel – said at the time that it would be impossible for them to transmit such a programme to schools. Repeatedly, the model code emphasises the need to protect children from inappropriate, manipulative or potentially corrupting material.Some regulators aim to achieve this by imposing a mandatory ‘watershed’ in the schedule – a time (usually around 2:00) before which all broadcast material should be suitable for family viewing and listening but after which more ‘adult’ treatments are acceptable. Su ch a watershed is likely to be variable at times of rapid social change. Some would argue that, in the video age, it’s also become unrealistic. Many primary school teachers can tell horror-stories of how even very young children have been able to view at home material they would never be allowed to see in a cinema. Again, this is a matter which has to be resolved within the local context, with on-air warnings where appropriate. Editorial freedom and disclosure Day-to-day editorial management is covered  Broadcasters’ Media Management Manual in Chapter Eight. But there are two aspects with legal implications which we should consider here. The first is the disclosure by the media of ostensibly confidential information which they acquire through leaks. The model code in Appendix A makes it quite clear that leaking is generally done not by the media but to the media, often by politicians themselves (or by companies, or whatever) or by their representatives. Any entity wit h a vested interest may quite sensibly want to keep some of the information it possesses under wraps and to invoke sanctions against employees who leak it. But maintaining that ecurity is their responsibility, not the media’s. If such information should come the way of the media, it’s their role in civil society to disclose it for public consideration in the public interest (think of Watergate). This principle was well put by one of the most famous editors of The Times, John Thaddeus Delane, as long ago as 82: The first duty of the Press is to obtain the earliest and most correct intelligence of the events of the time and instantly, by disclosing them, make them the common property of the nation †¦.. The Press lives by disclosures; whatever passes into its keeping becomes a part of the knowledge and history of our times.In countries with strong freedomof-information laws, such as the Scandinavian countries, the United States, Australia and New Zealand, this prin ciple is clear and explicit and is a significant enabler of investigative journalism. On the other hand, a law such as Britain’s Official Secrets Act of 1914 (passed as a panic measure, with little debate, in the run-up to the First World War) made even the possession of restricted official information a criminal offence. Effectively, it allowed a journalist to be imprisoned simply for doing his or her job. That’s not, we should maintain, an appropriate use of the criminal law. The second issue is the protection of sources. In some countries (in Sweden, for example) media practitioners are protected by law from being compelled to reveal the sources of their information.But almost everywhere, even without such legal protection, they accept a moral and professional obligation not to disclose a source when they’ve given their word not to do so. Journalists have gone to prison rather than betray this confidentiality: in 2005 in the United States a federal judge jail ed Judith Miller for refusing to confirm the source of leaked information in the Plame case; in 2006 Lance Williams and Mark FainaruWada were sentenced to 8 months for contempt of court for a similar refusal in a case involving alleged drug-taking by professional athletes. Without that assurance – and the confidence that it will be honoured – much journalism in the public interest would be impossible.Lord Denning, when he was Britain’s most senior appeal-court judge, put it like this: If the press were compelled to disclose their sources they would soon be bereft of information which they ought to have. Their sources would dry up. Wrongdoing would not be disclosed †¦.. Unfairness would go unremedied †¦.. Misdeeds in the corridors of power – in companies or in government departments – would never be known. 2 (Please note that these are the words of a senior member of the judicial establishment, not of some wild-eyed, gung-ho media revolu tionary. ) The case-history on page 37 gives an example (from India) in which investigative journalism discovered serious criminal activity, exposed it in the public interest, enabled the criminals to be brought to justice and initiated significant improvements in health-safety practices. Media ownershipThe media are an industry and media development is a global phenomenon. Driven by technology and the market, media industries are everywhere proliferating, fragmenting, combining and diversifying. No country can insulate itself completely from these trends. And, indeed, foreign ownership can bring important inward investment to the country, in the media as in other fields. In some countries it may also provide some guarantee of media freedom. There can clearly be no universal formula for what degree of foreign ownership is acceptable or desirable but any limitation should certainly be included in the terms of the licence; 15% to 20% is a common figure.The terms should also ensure th at foreign ownership should not traduce the interests, culture and heritage of the host country. More than one government has sold off the seed-corn of its frequency spectrum to foreign providers, only to see the local audience sold short. When television was first launched in Fiji, the government granted the New Zealand company TVNZ a monopoly for twelve years of its only terrestrial channel. In a small developing country, the broadcaster’s rigorously commercial plan was, unsurprisingly, based on low capital investment, minimum operating expenditure and a high level of low-cost imported programming from Australia and New Zealand.Locallyproduced programming accounted for only 0% of the output and there was no adaptation even of international commercials for local audiences. There was nothing at all underhand in any of this: it was all clearly spelt out in the business plan which the government accepted, But local dissatisfaction with the service lasted for many years. Cross- media ownership is another matter. It would self-evidently be unhealthy for democratic pluralism if a single provider were to own, say, all the major newspapers and all the radio and television outlets in any country. Restrictions on such crossownership are clearly in the public interest and should be part of the terms of the licence; again, 20% is a common limitation.Indeed, there’s a good case for setting the permitted levels in the primary legislation. The funding of broadcasting This is another area in which the tectonic plates are shifting. Public-service broadcasting is generally funded through a statutory levy on households equipped to receive its transmissions. There are many ways of collecting this fee. In Britain, viewers have to purchase a licence by mail, at a post-office or on-line. They may pay it by instalments; but, if they own or rent a television set, they must have a licence even if they never watch the public-service channels it funds (the publicly-funded radio services are free). Not to pay is actually a criminal, not a civil, 2 Broadcasters’ Media Management Manual ffence. The licence fee is thus effectively a regressive poll-tax – though one to which, historically, there’s been little public resistance. That may soon change. Other countries use different methods of collection: in France it’s now added to the annual bill for local property taxes; in Macedonia it’s an addition to the monthly electricity bill. In other countries, as in Australia, it comes in the form of a government grant paid for through general taxation. In most countries public-service broadcasters are now subject to hybrid funding, whereby a proportion of their income comes from public sources but much of it has to be raised commercially.Hybrid funding can lead to tensions between public and purely commercial broadcasters when it leads the former to chase ratings and revenue at the latter’s expense: allegations of unfair ly-subsidised competition and a dilution of the public-service mission are very common. In the United States, the stations of the Public Service Broadcasting channel supplement their core income by seeking, through energetic on-air campaigns, free-will donations from the people of the communities they serve. Commercial broadcasting has a wider range of funding options. Historically, the most common source has been advertising revenue, derived from selling air-time for commercials in slots between and during programmes across the schedule.The proliferation of outlets is inevitably diluting this as a source of income. And, as technology enables viewers to ‘skip’ the commercials if they want to, it provides a less and less secure income stream. Another source is sponsorship, when an organisation pays to have its product or identity associated with a programme or with a broadcast event. Sponsorship too is going through a process of change. Whereas, in the past, it was regar ded almost as the equivalent of a donation, it’s now much more aggressively brand-orientated. In the future, as the market fragments, it’s likely to shift its emphasis even more closely to the individual consumer.An area of some controversy is product placement when, rather than buying advertising air-time, an advertiser pays to have the product included prominently within the editorial content of a programme; it’s long been an accepted practice in feature films. For years, ‘undue prominence’ of this kind has been prohibited by broadcasting regulators (and by self-regulating public-service broadcasters); but the new ability of viewers to evade the commercial breaks is making such placement an attractive alternative – and probably unstoppable, at least within fictional and entertainment formats. It should, however, have no place in news and current affairs programmes, where it would clearly jeopardise editorial independence. Then there is subs cription, where a viewer or listener pays a monthly fee for access to a specified ‘bundle’ of channels which are otherwise encrypted and so unobtainable.An alternative (or a supplement) is pay-perview, whereby the consumer accesses and pays for only the individual programmes he or she wants; this can also be used for video-on-demand services. And then there is the internet, initially used by broadcasters only as a supplementary service to their main channels but now increasingly a production and distribution medium in its 29 own right. As with newspaper web-sites, most internet broadcasting is still free to the consumer, as it’s seen as a spin-off from the core business – even if it costs the supplier a great deal of money. At present most providers mitigate those costs by selling advertising on the website but we may well see new kinds of subscription and pay-per-view extended to these services too.Nor should we forget the programmes themselves as sources of funding. Through co-production, several broadcasters may contribute to the production budget in return for the right to transmit the result. It gives the participants access to formats and scales of production they couldn’t individually afford. Programme sales of completed productions to other broadcasters can also provide a significant revenue stream for high-volume producers and there may also be a market for retail sales to the public of cassettes or DVDs. The use of premium telephone lines in audience-participation formats such as phone-ins can generate a useful supplement to mainstream income, as can SMS messaging.Small local stations may also compete – or even collaborate – with the local press in classified advertising (‘small-ads. ’). Where programmes – particularly longrunning series – attract large audiences, merchandising can be a significant revenue-earner. Apart from recordings of the programmes themselves, spin-off pr oducts such as tie-in books, toys and games can thrive on the publicity generated by the original broadcasts. Branded products promoting the identity of a broadcaster or a channel can also increase consumer awareness, particularly if they are distributed as part of a presence at public events. The governance of media organisationsIf we assume a single, common regulatory body for all broadcasting (see page 20), there’s no reason why public-service and commercial broadcasters shouldn’t also adopt a common kind of corporate structure, based on normal company practice. This requires that there should be a board of directors and an executive (or board of management). A public-service broadcaster will usually operate under some form of charter and licence; a commercial company will have its own memorandum and articles of association within which the board must operate. The directors effectively constitute the company and are legally responsible for its conduct. They approve its strategy, assure its financial viability, oversee the work of the executive and are answerable to stakeholders for the company’s performance; but their role is essentially to set policy, not to micro-manage the operation.In the case of a commercial company, their prime responsibility is to the shareholders who have funded the company and who expect a return on their investment; in the case of a public-service operator, it’s to th