Individual Report Style Assignment Example | Topics and Well Written Essays - 2000 words

Individual Report Style - Assignment Example For this reason, these businesses need to devise viable ways through which they can address all concerns in a sustainable manner. One of the problems that affect current international businesses includes cultural concerns. The ability of the business to survive and thrive after encountering relative challenges is dependent on the manner in which they address these challenges. In essence, successful businesses need to review their structural models and align these to the cultural expectations of the markets that they wish to explore. It is against this background that this paper analyzes cultural differences between the Swedish and UK markets. To enhance coherence, it also underscores the strategic impact that the differences have on the international marketing mix strategy of the film products. The paper begins by providing a comprehensive review of the film product and its performance in this market. As part of the entertainment industry, it is widely agreed that film actually drive s this industry. In the UK market, statistical evidence indicates that film contributes a significant 100 million pounds to the gross domestic product. Although studios generate their revenue from different windows, theatrical window reportedly offers the best opportunities because it sets the pace and establishes standards for home video, television products cable provisions and pay-per-view packages. In addition, successful establishments offers substantial opportunities for merchandising, licensing as well as a host of other entertainment products like books, television shows, and theme park attractions, plays and so forth. Although the film market is relatively volatile, we wish to pursue this field because of the opportunities that it offers. Sweden is a country that offers various opportunities for exploration by the film industry. Its economy is developed and comparatively, the film industry has not been fully established. Market trends indicate that film producers in this co untry assume only 45% of the entertainment market dominance. Yet the industry contributes close to 100 million dollars to its gross domestic product. Market analyses according to Rodgers also indicate that the country has a broad consumer base. Consumer preferences in this regard show positive attitudes and a strong urge to adopt English mannerisms (Brooks, 2008). Therefore, its exploration would probably yield beneficial outcomes. In particular, this investment venture wishes to produce films for the teenagers who seem to be greatly influenced by the English culture. It will enter the market through theatre which has proven to be more productive from the market analyses. As indicated earlier, culture has direct impacts on the behaviours and mannerisms that the consumers adopt. Just like in the United Kingdom, culture influences consumer attitudes and preferences in Sweden too. This is exhibited through various modes that range from language and social values to attitudes and religi ous practices. At this point, it is worth appreciating that the preceding factors are imperatively important because of the direct influence that they have on critical marketing mix elements such as pricing, placement of the product, promotion and the quality of the products. To begin with, language is an important aspect of culture that would have direct effects on the success of this film venture. It aids in communication and is very useful in eliminating inconsistencies

How the current labour market conditions have impacted on resourcing Dissertation

How the current labour market conditions have impacted on resourcing and talent management activities - Dissertation Example This essay discusses that with the passage of time human resource of the organisations has gained important place in the organisation. The human resource is now viewed as important strategic partner of the overall organisation. For this purpose, organisations are working hard in order to come up with effective and efficient human resource management strategies and policies. Organisations are coming up with appropriate human resource management strategies in order to use the human resource as a source of competitive edge over other competitors in the industry. One of the important elements of the human resource management is of human resource planning, which allows the organisation to carefully plan the elements related to human resource. With the help of human resource planning and employee resourcing the organisations work to match the demand of the labours with supply of the labours. However, it is important to notice that there are several external and macroeconomic factors which directly influence the process of human resource planning and employee resourcing. There have been several research studies conducted in order to understand the impact of the external factors on the human resource policies of the organisation. Hence, it is important to consider these external factors while devising the human resource policies. Some of these factors include: conditions of the labour market, economic conditions, etc. Because of all these changing factors the human resource policies and strategies of the organisations should be flexible and should incorporate all important elements. 1.3. Significance of the Research Study: The research study is of high importance for the human resource professional and analysts along with the organisation who are striving to devise effective and efficient human resource management policies and strategies. The research study will explore the impact of the changing labour market conditions on the activities related with the employee reso urcing and human resource planning. It is important to acknowledge here that the human resource policy of any organisation cannot be formulated in isolation and organisations should also consider the external factors. One of the main factors in this regard is of the labour market. The conditions in the labour market directly influence the supply of the human resource which in turn affects the human resource planning strategies and activities. Apart from this labour rules and regulations also influence the human resource policies of the organisations. The management of organisation ensure that the human resource management policies are according to the regulations imposed by the government. Another important macro environment factor in this regard is of the economic conditions. The economic conditions impact the labour market and in turn also impact the human resource policies. 1.4. Rationale of the Research Study: The main motivation behind the research study is to understand the im pact of the labour market conditions on the employee resourcing and the human resource planning activities of the organisation. The labour market c