Mexican Americans in American Popular Culture Essay Example for Free

Mexican Americans in American Popular Culture Essay It is a known fact that modern entertainment media created certain images and stereotypes of Latin, Asian and other ethnic minorities living in our country. American cinema movies, TV series or even PC games mostly picture the members of Latin and Mexican cultures as aggressive tempered mustached guys, who smoke and fight a lot, and who are always involved in drug distribution or some criminal activities. This tendency had very negative effects on our minds, and many of our citizens are convinced that there are no educated, good-mannered and decent people in Mexican communities. I was always wondering why it happens this way, and studying some historic material, including the articles from the site Digital History, helped me to find some answers on this question. This tendency proved to have a long history and it was formed during the second and the third decades of the twentieth century, when Hollywood producers started expressing their concern and fears caused by the afflux of talented Mexican actors, including Lupe Velez or Dolores Del Rio, their success and public recognition in the US. That is why many performers of Latin origin were given the roles of bandits, thieves and other not attractive characters. After the World War II a number of movies were produced, in which the directors tried to restore the image of Mexican Americans, but after the 1960s, when the problems of illegal immigration from the South became topical, caricaturizing the Mexicans continued. During the last decades, negative characters of Hispanic origin have been appearing in many popular cinema movies or TV series, starting from Chico and the Man and ending with 24. Also, a great contribution to reinforcing the distorted images of the Mexicans was made by a series of popular video games Grand Theft Auto (GTA). In my opinion, this situation is really dejecting, and I am convinced that recent attempts of Mexican artists to demonstrate their true cultural identity and unique distinctive heritage must be supported in our society, and their ethnic voices must be heard.

United Colors of Benetton Controversial Advertising Campaign

United Colors of Benetton Controversial Advertising Campaign MOHAMED RAFIQUE BIN RAMLAN The United Colors of Benetton Controversial Advertising Campaigns: An Analysis on Power of Determining the Meaning of Media Text The need to effectively sell to consumers throughout many cultures across world borders compelled businesses to tailor their advertising strategies to appeal to different geographic markets. The United Colors of Benetton however, has been employing the opposite strategy by trying to impart a single, what the brand perceived to be universally accepted message that would generate positive responses from all consumers regardless of their geographical, sociological, psychological, cultural, and economical make-up. Ironically, historically speaking, the brand’s campaigns, which had a reputation of being controversial despite claimed as an effort to promote universally positive values have consistently sparked negative responses from their audiences (Boches, 2011). The reason for this disconnection between the expected results and actual outcomes is that the campaigns depicted perceivably negative images so explicitly that they ended up misleading the audiences away from the brandâ €™s well-intended meaning. According to Hall, the apparent meaning (how the meaning is ultimately perceived by the audience, regardless whether it aligned with the intended meaning) of a media text is not solely inherent in the text itself nor the institution responsible for its production. It varies according to the interpretations of its audiences. It highly correlates with and dependent on the audiences’ cultural background, economic standing and personal experiences, and everything else the audiences had already identified and acknowledged (Hall, 1973). Hall added that the audiences are capable and often do distort the messages themselves through collective action, whether consciously or subconsciously. Thus, the audiences effectively became active participants in decoding media texts’ messages as they impose their own social context in their interpretations. Thus, the thesis of this essay is that the power to determine the meaning of a media text lies primarily with the audience. This essay analyzes three of the brands campaigns, focusing on the formation process of audiences’ perceptions on each campaign, which can be categorised into three different positions as proposed by Stuart Hall’s model of communication theory. In 1980s, acclaimed photographer Olivero Toscani captured the image for the brand’s notorious campaign, which the brand claimed to be an effort to raise awareness on social issues pertaining to race and effectively promote the value of racial integration (Elliot, 1991). The print ad for the campaign portrayed a depiction of a (apparently Caucasian) white skinned girl innocently posing side-by-side with a (apparently of African ethnicity) black skinned girl. At face value, this print ad seemed to be just another print ad promoting multi-racial value. With closer inspection, the print advert added to the negative representation of black people in the media. The black skinned girl appeared to be somewhat dark and grimy. There is no representation of happiness in the look in her face. The eyes giving the expression of emotionless and cold with her insipid stare, half of her appearance hidden by dark shadows with no smile on her face and hair styled with spikes which somewhat resem bles a pair of tiny horns. This connotation of obscurity is reflected to the arbitrary meaning with malicious in society. In addition, somewhat societies claimed the looks appeared to be somewhat devilish because they associated darkness with negative appearance. (Moore, 1991) However, the white skinned girl quite apparently enhanced with digital editing appeared to look happy and healthy. Her blond curly haired and a smile underneath her rosy cheeks brands her to look innocence and radiant in person. This resembles her to be styled and edited to look somewhat angelic with her cupid-like look. (Moore, 1991) Especially in the U.S., the promotion of racial integration value from this particular print ad was less apparent in comparison to the sensational outburst created by this print ad by apparently reinforcing negative stereotypes on black skinned people. One might argue that portraying obviously negative stereotypes undermines against them rather than reinforces them, but tense racial dynamics in the United States resulted in dominantly negative perception towards the meaning of the print ad. The intended meaning of the print lies at which Hall established as ‘the negotiated position’, where the meaning is in a position that compels the audience to both accept and reject the intended meaning. The portrayal of the black skinned girl as explicitly and unnaturally devilish proved to be counter-productive to the intention of the print ad to promote the values of embracing other cultures and ethnicities. To a certain extent, the audience do recognized and acknowledged the intended meaning, but simultaneously resisted and modified the meaning in a way which reflects their own experiences, interests, and biases (Hall, 1980). Hall stated that â€Å"decoding within the negotiated version contains a mixture of adaptive and oppositional elements†: while the audiences somehow recognized the abstract idea behind what they were perceiving, the formation of meaning in their minds operated at a more restricted, situational condition, establishing new rules which ultim ately shaped the meaning of the media text. In the 1990s, the controversy ignited by the brand’s shocking campaign intensified. The brand’s shift in focus towards more gritty social issues ranging from dying AIDS patient to image of blood-smeared clothes (Mezzofiore, 2011) faced not only negative reaction from audiences, but sparked public protests and banned by many governments across the world. The print ad which depicted the blood-smeared clothes of a dead Croatian soldier was intended as a part of a campaign that promotes anti-war effort (Associated Press, 1994). One argument which could justify the explicitly gory depiction of the print ad is that it makes for an intense emotional appeal to the consumer, evoking feeling of compassion in them and to perceive the brand as sympathetic and with conscience, ultimately increasing brand appeal and loyalty. Ironically, the German court ruled that the print ad could not be published anywhere in the country on ground that using such intense emotional appeal to sell pr oduct is immoral (Walsh, 1995). Many audiences perceived the image as too disturbing to reflect the value of peace the brand claimed to promote and they could not make any sensible connection between print ad and the product the brand is actually selling. In this case, the intended meaning of the campaign was within ‘the oppositional position’ when channelled through a medium ready to be perceived by its audiences. One of the prevailing philosophy of the brand’s advertising strategy was that ‘there are no shocking pictures, only shocking reality’ which reflected the brand’s effort to expose realities that people refuse to see and face. The brand’s campaign strategy relied on the assumption that the value that it is promoting through this campaign is universally positive, and that it is immune to any interpretations (whether or not they are misleading) formed by the audiences on the basis of their overall make-up. In this oppositional position, the audiences understood only the literal meaning of the image and blinded themselves from the intended meaning. The audience decoded the message and formed interpretation in a way the campaign did not foresee. The audiences’ sociological mak e-up has placed the meaning in the oppositional position as to what the meaning was supposed to be. Although some may actually understand the intended meaning, the text of the medium did not speak in the same language as the audiences’, thus they ended up rejecting it. (Hall, 1980) After consistently recorded low sales, presumably due to a string of high-profile yet unpopular ad campaigns (Maguire, 2003), the brand finally employed a drastically different advertising strategy with its ‘Unemployee of the Year’ campaign in 2012 that addressed the issue of youth unemployment. The campaign was also a contest in which unemployed youths could win EUR 5,000 that they would use to implement a project that would create a positive impact on their community (Lidbury, 2012). The campaign featured a series of thematically focused print ads which depicted close-ups of youths paired with captions such as â€Å"Valentina, 30, non-lawyer from Italy†. The brand campaign â€Å"presents a realistic portrait of todays society by actively tackling a current problem, that of youth non-employment and the potential conflict between generations, in order to show it in a new light and create value for the immense human capital of young people.† This time, the c ampaign generated more positive responses in comparison to the previously mentioned campaigns which were perceived as exploitations of social issues that do not attempt to create solutions. In this case, the audiences were located within the dominant point of view where the audiences took the actual meaning of the media text directly and decoded it exactly the way it was encoded. The audience fully shared the text codes and successfully reproduced the text’s intended meaning (Hall, 1980). Since the issues of youth unemployment are arguably universal, misunderstanding during interpreting media text did not occur as both the sender and receiver have the same cultural biases. The sharp turn of strategy made by the brand was evident by criticism that the print ads for the campaign are too boring (Mahdawi, 2012) and did not represent what they have recognized the brand for: controversy. However, this criticism was overwhelmed by the overall positive response towards the brand’s effort to provide solutions to youths’ unemployment. Marketers predicted that the campaign would help the brand build a lasting relationship with its target consumers. The Reception Theory which focuses on the reader’s reception of a literary text or media established that the process of negotiation and opposition of meaning take place when the reader is interpreting the text. A text- be it a book, film, or other creative work are interpreted by their respective audiences who are not behaving passively, but acting as active participants in interpreting the meanings of the text (Morley, 2015) based on their individual make-up. In other words, the meaning of a media text is not inherent within the text itself, but is created within the relationship between the media text and the audience. A correct interpretation of the meaning of a specific text could only occur when the audiences have a shared cultural background and interpreted the text the way the producer of the text presumed it would be interpreted. The less shared heritage an audience has with the producer of the media text, the less likely the audience will be able to recognize the pro ducer’s intended meaning. Two audiences with vastly different cultural, sociological, economical, psychological, and geographical background will extract two very different meanings from the same text. Thus, the power to determine the meaning of a media text lies primarily with the audience. References: (Word Count: 1638) 1. (Fabrica) http://www.seouldesign.or.kr/EBOOK_DATA/pdf/fabrica_seminar.pdf 2. Boches, E. (2011) Three Ways to Look at Benetton: The Cause, The Creative, The Controversy, Creativity Unbound. [Online] Available at: http://edwardboches.com/three-ways-to-look-at-benetton-the-cause-the-creative-the-controversy. (Accessed: December 17th 2014) 3. Gianatasio, D. (2011) Benetton is Not Feeling the Love for its Unhate Kissing Campaign; Pope Ad is Quickly Pulled, Adweek. [Online] Available at: http://www.adweek.com/adfreak/benetton-not-feeling-love-its-unhate-kissing-campaign-136587. (Accessed: December 17th 2014) 4. Crawshaw, S. (1995) Benetton Sued Over Shock Ads, The Independent. [Online] Available at: http://www.independent.co.uk/news/world/benetton-sued-over-shock-ads-1569139.html. (Accessed December 17th 2014) 5. Walsh, M. W. (1995) German Court Bans Shocking Benetton Ads; Law: Panel Labels as Immoral the Clothiers Campaigns on HIV, Oil Slicks and Child Laborers, Los Angeles Times. [Online] Available at: http://articles.latimes.com/1995-07-07/news/mn-21071_1_benetton-ads. (Accessed: December 17th 2014) 6. Moore, L. W. (1991) Is Ad Theme Racial Harmony or Angel/Devil Stereotype?, Philly.com. [Online] Available at: http://articles.philly.com/1991-09-12/news/25799573_1_benetton-campaign-racial-harmony-oliviero-toscani. (Accessed: December 17th 2014) 7. Elliot, S. (1991) The Media Business: Advertising; Benetton Stirs more Controversy, The New York Times. [Online] Available at: http://www.nytimes.com/1991/07/23/business/the-media-business-advertising-benetton-stirs-more-controversy.html. (Accessed: December 17th 2014) 8. Mezzofiore, G. (2011) Benetton: A History of Shocking Ad Campaign, International Business Times. [Online] Available at: http://www.ibtimes.co.uk/benetton-history-shocking-ad-campaigns-pictures-252087. (Accessed: December 17th 2014) 9. Kenna, A. (2011) Benetton: A Must-Haves becomes a Has-Been, Bloomberg Business Week Magazine. [Online] Available at: http://www.businessweek.com/magazine/content/11_12/b4220021488483.htm. (Accessed: December 17th 2014) 10. Hall, Stuart (1980): Encoding/decoding. In Centre for Contemporary Cultural Studies (Ed.): Culture, Media, Language. London: Hutchinson. 11. Schrà ¸der, Kim Christian. (2000). â€Å"Making sense of audience discourses: Towards a multidimensional model of mass media reception†. European Journal of Cultural Studies, 3:233 12. Salkeld, Richard , 2014. Reading Photographs: An Introduction to the Theory and Meaning of Images. 1st ed. London: Bloomsbury Publishing. pp64-65 13. Benetton Group Website. [Online] Available at: http://www.benettongroup.com. (Accessed: January 11th 2015) 14. Maguire, M. (2003) United Colors of Benetton: A Company Of Colors And Controversies. GRIN Verlag. 15. â€Å"A campaign to combat the culture of hate†, unhate.benetton.com 16. Mahdawi, A. (2012), ‘Benettons Unemployee of the Year is a Flimsy Attempt at Brand-Aid’, The Guardian, [Online]. Available at: http://www.theguardian.com/commentisfree/2012/sep/19/benetton-unemployee-campaign-flimsiest-brand-aid. (Accessed: January 11th 2015). 17. Lidbury, O. (2012) ‘Benetton Launch ‘Unemployee of the Year’ Campaign’, Fashion. [Online] Avalable at: http://origin-fashion.telegraph.co.uk/columns/olivia-bergin/TMG9552570/Benetton-launch-Unemployee-of-the-Year-campaign.html. (Accessed: January 11th 2015). 18. AP News Archive (1994). ‘Latest Benetton Poster Provokes Croat Outrage With Am-Yugoslavia’. [Online] Available at: http://www.apnewsarchive.com/1994/Latest-Benetton-Poster-Provokes-Croat-Outrage-With-AM-Yugoslavia/id-83dd11f663e4b97caf2026954d083f9d. [Accessed 11 January 15]. 19. Morley, D. (2015) ‘Audience Research’, Museum Of Broadcast Communications [Online] Available at: http://www.museum.tv/eotv/audiencerese.htm. [Accessed 11 January 15]. 20. Hall, S. (1973) ‘Encoding/Decoding; Culture, Media, Language: Working Papers in Cultural Studies, 1972-79’, pp. 128-138.

Capital Punishment :: Essays Papers

Capital Punishment The death penalty is the most severe penalty in the United States judicial system. It is administered only for the most brutal of crimes. Three out of every four Americans are in favor of the death penalty. Opponents believe that the death penalty constitutes cruel and unusual punishment. Because the death penalty engenders such fervid debate among interested individuals, politicians often use the controversy to garner public support. There are many pros and cons pertaining to capital punishment. In 1972, the Supreme Court abolished the death penalty because it inflicted cruel and unusual punishment in violation of the Eighth Amendment of the Constitution. The number of people executed and later found to be innocent disturbed the Court. The Court also felt that the death penalty was being unfairly applied to minorities and poor people. In 1976, after the advent of lethal injection and additional laws to protect the innocent, the Supreme Court reversed its decision and reinstated the death penalty. Many of the same arguments that were used to abolish the death penalty are still being asserted today. People favor capital punishment for numerous reasons. First, capital punishment is believed to deter crime. Criminals may think twice before committing crimes, knowing that their actions could cost them their lives. Second, the victims relatives and friends may feel greater relief and closure if the perpetrator pays for the crime with his or her own life. People close to a victim are often upset by the fact that someone who took away a loved one can continue to live and even inflict more pain by being outspoken and unapologetic. Capital punishment can relieve fears that a killer will escape or be granted parole and return to harm someone else. Third, the death penalty saves money. Why should taxpayers support vicious criminals throughout their incarceration? Why should these criminals add to the serious problem of prison overcrowding which forces less serious violators to be released before their full sentences is served? Lastly, rough justice demands that someone who takes a life should not be allowed to live his or her own life. This principle dates back to the Bible, which provides an eye for an eye. The arguments against capital punishment are equally compelling. For one, the death penalty is biased against African Americans. Statistical evidence shows that African Americans are four times more likely to receive the death penalty than Caucasians.

Johnny Tremain :: essays research papers

Johnny Tremain a young boy grown up as an apprentice during the 1700’s in Boston was an unfortunate but lucky kid. In the next several paragraphs, I will describe interesting parts in the book and also described the Authors factorial & emotional feeling and not to mention my feelings toward the book.   Ã‚  Ã‚  Ã‚  Ã‚  One of my favorite parts of the book was when Lyte came in and wanted a silver piece made by Mr. Lampham in which he had made one before, years ago, Mr. Lamphem wasn’t quite sure if he he still had it, so he was thinking of not doing it, but Johnny was so brave and sure only as an apprentice, he offered to do it. To me that really showed how enthustatic and dedicated Johnny was to the silversmith, when he did ask to do it, Mr. Lampham doubted very seriously that Johnny could do such a thing, but he still trys and works on it very hard and time consuming.   Ã‚  Ã‚  Ã‚  Ã‚  Another good part of the story is when Johnny is basically crippled with one of his hands, and is basically worth nothing, when at one time Johnny was wanted by a lot of masters because he was very talented with his hands. It really makes you think if you were to lose a talent how you would feel about it and act upon it, it made me feel thankful.   Ã‚  Ã‚  Ã‚  Ã‚  Another interesting part of the book was when Johnny went to look for a job. Johnny was so persistent when trying to find another apprentice job. He didn’t really care about what kind of job it was he just wanted a job, he went from place to place trying as hard as he could to hid his crippled hand.   Ã‚  Ã‚  Ã‚  Ã‚  When Johnny started his job with the Sons of Liberty as a news paper route boy it came to be a very interesting section of the book. It was interesting because, he was giving a code to all of the Sons of Liberty members saying â€Å" You owe the Boston herald 6 schilling†, meaning that night there would be a meeting at 6:00 PM that night. He was becoming part of the Sons of Liberty and it was starting to get really good, especially when he started trying to find out when the British attacking , posting at, and grouping at. It was also good when John Adams has him blow a whistle to send the Sons of Liberty to

Arlington National Cemetery :: essays research papers

Arlington National Cemetery As the birds are singing their sweet melody, the terrain of Arlington National Cemetery is filled with sadness. Although the brilliant rays of sun are shinning through the thick colossal treetops, there is a chill in the air. While watching the mourners, the feeling of their sorrows is all too real. Thousands of headstones in the far distance create magnificent mazes against the horizon. The immense land has very little room to spare as it is overflowing with graves of heroic soldiers. The white marble graves are like oversized dominos stacked precisely in the thick wind ruffled grass. It is almost inconceivable to imagine each tomb is the physical eternal home to a once courageous and patriotic warrior of our homeland. As the fireball in the heavens slowly descends, it creates a glorious silhouette of the infinite number of tombstones. As you leisurely and respectfully journey through the peaceful burial ground, John F. Kennedy’s last resting place will be discovered. Watching over JFK’s grave is an eternal flame. The ever lasting flame emits a propane aroma into the calm air. As one may gaze at Kennedy’s grave, it is difficult to imagine someone would intentionally seize the life of a great leader from our nation. Continuing on, the Tomb of the Unknowns is the next stop on the journey. An extravagant white marble sarcophagus symbolizes the resting place for patriotic fighters who could not be identified during the time of war. Guarding the stunning sarcophagus are Tomb Guard sentinels. These sentinels are considered the best of the elite in the United States military. The elite soldiers stride back and forth in such a beautiful rhythmic motion that it is spectacular. A wonderful feeling is aroused knowing the brave unknown soldiers are being honored for giving their lives in a terrible time of war.

Race And Ethnic Relations In Global Perspective Essay

When I did my research on Hmong people in unit six I found their history and culture to be very interesting, that is why I choose the conflict of the Hmong people and the Vietnam War to do this project on. Before getting into the exact conflict and the harm that the war caused many Hmong people I am going to write about the Hmong culture. http://www. historyguy. com/hmong_rebellion_in_laos. html#. UYxyE6JnG8g The Hmong are ethnically different from the Vietnamese, Cambodians and Lowland Lao. They lived in the mountains between Laos and Vietnam. They were considered less â€Å"civilized† than the other ethnic groups mentioned. They were considered to be Semi-Nomadic because they practiced the slash-and-burn as their way of getting food. Before the French came and made Indochina a Colony the Hmong were persecuted for their way of life, after that they were left alone and not bothered by the other groups. During the Indochina War (1946-1954) the Hmong people supported the French because they protected them. When the French pulled out they left the Hmong people to survive on their own, little did they know that this would not be the last time this would happen to them. In the early 1960’s JFK sent in the Special Forces (Green Berets) to South Vietnam. They landed right by the Hmong villages. Right after they landed, the American soldiers started to recruit the young men in the villages to help them fight the North Vietnamese. They agreed to do this not because they had love for the South Vietnamese, but because they thought that the United States would be a good replacement for protection since the French had left them with no protection. The United States also recruited young Hmong men who lived in Laos to form a â€Å"Secret Army†. The Hmong people were dedicated to help the United States in the war and would do whatever it took to have the United States protection from the communist North Vietnamese. Little did they know but that protection wouldn’t be there for long and they would be left to face the enemy on their own. Before the United States recruited the men of Hmong, they were a neutral party in Vietnam. In 1973 the United States soldiers were ordered to pull out of the Vietnam War and left the Hmong with no protection. When the communist won the war in 1975 they ordered the Hmong people, women and children include, to come down from the mountains. They wanted to be able to monitor what the Hmong’s were doing. I guess they probably did this to make sure that they were no longer a threat to them. Most of the Hmong people refused to come down from the hills. When the Hmong refused to come down the communist started dropping Soviet supplied toxic agents on the villages from the air, this was called â€Å"Yellow Rain†. The yellow rain wiped out whole villages including men, women and children. In 1975 the Hmong people fled to refugee camps in Thailand to escape the horror and torture that they would have to suffer from the Lao Communist Government. In late 1975 they began arriving to the United States from the refugee camps. In the early 1990’s the refugee camps were forced to close and the people who had not fled to the United States were forced to go to non-un camps. Many of them tried to become Thai citizens but that entailed getting large sums of money from relatives. Most of those refugees could not obtain citizenship because their relatives did not even have enough money to take care of their direct families. In 2006 the Thai government made the remaining Hmong people relocate to a more isolated area in Thailand, many of them are deprived access to join their families in the United States. They are basically left to fend for themselves and fear for their lives every day. If they would never have been asked to join the United States in the fight in Vietnam, they would still be living like they always did before. They were not an enemy to anyone until they trusted the United States and later that trust was broken. The Hmong people who now live in the United States have what we would call a better life. In my opinion if we would have never disturbed them and their lives during the war they would have never known a different way of life. They would probably be happy just the way they were, with no enemies to mess with them and have never have lost most of their people in the war. It is our fault that they ever had this conflict.

Google’s Country Experience Case Study Essay

The well-known online search engine Google still being used in mainland of China, even they shut down the â€Å"Google China† service. Chinese sometime prefer to use â€Å"Google Hong Kong† instead. The reason of that is Google provides results of search more reliable and efficiency. However, Google still quitted the market of China. The work progress of search engine is more complicate than just search the key-words. The key-words could be link to every websites that used the word, sometime it just have nothing to do with the main point. According to Curt Franklin, the search engine’s works basically performs three tasks: (http://computer.howstuffworks.com/internet/basics/search-engine.htm) ï‚ §Search the Internet, or select pieces of the internet based on important words. ï‚ §Keep an index of the words they found, and where they found them. ï‚ §Allow user to look for words or combinations of words found in that index. In that index, they don’t only sort the websites by key words, but also by contents. So each time we search something by words, in order to get what exactly we need, the system would find out more results that link to these words in the index. That’s how that’s how sometime we got results helpful but have no same key words with what we typed in. Search engines always provide free search experience for users; they make money from other websites. For websites, of no one check on at all, that won’t be necessary to exist. Search engines are just a good way to bring those websites in front of people’s eyes. According to Grant Crowell, there are a lot ways to make money for a search engine website. They can all sort into 3 aspects: (http://searchenginewatch.com/article/2066421/How-Search-Engines-Make-Money) ï‚ §Provide unique search technologies, a search engine has to consider what differentiates its search product from others. And they can sell the technologies to others. ï‚ §Commercial search results, which means those websites they can pay to the search engine for raise their websites’ shown on the result list. ï‚ §Advertising, provide advertise link which about what users search out of the search results. One step further, search engines could build some partnerships with a diversity of vendors, partners,products, and sales channels. However, as the internet getting bigger, Google grew bigger. Today’s Google is not just a search engines. We could find news, music, movies channels on it. Google system on cellphone is still in competition with Apple’s IOS IPhone system. Lately, with internet going everywhere in our life, Google’s own laptop system has become more popular. Which has no hard drive, everything saves on Google cloud. Obviously, the ways Google make money are more than we can imagine. The search engines have high exportability in every country as long as they use internet there. It like a transportation industry, no matter what people do, they need transportation to move their goods. Search engines are just â€Å"transportations† which bring the websites with information that user need to them. It’s good to bring the technology into a new area; it may improve internet users’ experience. The business model for Google or others search engines basically is selling advertises on search results. But these advertises are going to be useful based on what users searched. There are users looking for information, and also organizations which trying to giving information. The search engines give user search result and there advertisings about what they need to them, and get paid from these organization who post those advertising.